Zirts Workwear Wardrobe Collection
The Only Skirt That Grows With You. For little girls, it's like playing with the legos, where they can mix and match to build something fun and beautiful.
NEW YORK (PRWEB) March 05, 2020
BRAMVIK, a revolutionary clothing brand, launched their patent-pending customizable zipper skirts, also known as Zirts, on March 4th on Kickstarter and hit their goal in 2 hours. These highly innovative skirts consist of two styles, straight chino, and A-line, and feature a mini/base skirt to which extensions called tiers can be added or detached by means of premium quality zippers. Each tier is reversible and can be interchanged between Zirts thus ensuring you never run out of unique outfit options as seen in this video.
“With Zirts, you can change the colors, patterns and length of the skirt in a jiffy,” said Zirts Co-founder Prasad Bakkamanthala. “This allows you to wear thousands of skirt combinations with only a few Zirts. It’s the only skirt that grows with you. Also, for little girls, it is like playing with the Legos, where they can mix and match to build something fun and beautiful.”
Prasad notes that Zirts are especially ideal for young girls, providing them multiple styles and the ability to tap into their creative side when choosing something to wear.
As part of the initial launch, Zirts were available in ten solid colors which can be worn with colorful, interchangeable ‘tiers’ that can be used to create custom designs with any color skirt. Additional solid colors and patterns (prints) will be available later based on demand.
“We are absolutely thrilled to finally present girls and women with an original, stylish and travel- light dressing solution that will save them time, energy and resources as they get ready to face the day,” said Rama and Prasad, the creators of Zirts. “Since we are fully funded, we are all set to launch these skirts and introduce them to the world,” they added. The focus is on the durability, comfort, and versatility of the apparel which is specifically designed with the modern woman in mind, all this without compromising on quality while keeping an eye on adopting sustainable practices. “We want our customers to fully embrace their unique personalities the best way they know how to: through the Zirt of their choice!” added Prasad.
Made using 100% cotton, the product is fit for a hectic day. It is super comfortable, and supports mobility. It never irritates, itches or discomforts in any of way. Cotton was produced by BCI certified farmers. BCI stands for Better Cotton Initiative which is a holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic.
Luxury is all about comfort, style and feeling good. Zirt comes with flaps to cover the zippers on both the front and back side so they don’t touch the skin, making it comfortable if seated for a long duration. It also features large pockets which can fit most cellphone models.
Prasad adds that Zirts are ideal for parents of twins or multiple children, offering each the ability to create their own cute matching look while affording them the flexibility to choose the colors and prints they love. And although it is not easy to find skirts for taller girls or women, Zirts will enable the wearer to increase the length of their skirt as needed by simply attaching additional tiers.
“Zippers are the backbone of Zirts. We have created hundreds of prototypes and tried several types of zippers. We then found a perfect zipper that is durable, flexible and lightweight, and are working with one of the major zipper manufacturers in the world. These zippers have been tested and meet human, ecological and CPSIA requirements. Zirts are machine washable!” added the Husband-wife team.
“We have partnered with one of the leading apparel manufacturers with over 30-year history of serving dominant brands Worldwide. Some of the brands they serve are in the top 5 brands in the US. So, high-quality is guaranteed. We take social responsibility seriously and so does our manufacturing company who focus on environmental sustainability, ethical business practices, and economic responsibility,” added Zirts Co-Founder Rama.
To Rama and Prasad, fashion is their ultimate passion and they created Zirts to express their artistry. Committed to adding ‘fun’ to functional fashion where beauty runs skin-deep through their brand BRAMVIK, the wife and husband team is truly determined to help customers define their sense of style by providing endless options so that they can be their real selves inside, and out. Initially inspired to undertake this creative journey by their daughter’s fashion preferences, they are now dedicated to empowering women and girls through intricately designed Zirts for both dressing up and dressing down.
To find out more about their groundbreaking Zirts, visit their website at Bramvik.com.
