New Client Acquisition, Client Retention and Industry Recognition Fuel the Continued Achievement of DMi Partners

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DMi Partners wins ‘Best Managed Affiliate Program – USA’ at the International Performance Marketing Awards

DMi Partners, a Philadelphia-based full-service digital agency, points to its employees as the impetus for a prosperous year. The agency has added 60 new clients, maintained an extraordinary client retention rate and added to its national recognition by winning ‘Best Managed Affiliate Program – USA’ at the International Performance Marketing Awards (IPMAs).

Some of the new clients DMi began working with this year include Anthropologie, Scotts Miracle-Gro, Sargento, Ocean Spray Cranberries, PepsiCo, Nestle Purina, Threadless, and a few of the
retained clients include Hydrow, Johnson Health Technologies, Rastelli’s and more.

“I am very proud of the DMi team for the lengths they go each day to deliver meaningful work for our clients. That effort is validated by our client roster,” said Patrick McKenna, Partner and CEO at DMi Partners. “We are fortunate to attract the level of talent that we do and continuously work to add the next great addition to our team. Seeing their hard work being recognized is heartening.”

The affiliate marketing team at DMi continues to thrive. Led by Vice President of Affiliate, Kristina Nolan, who was shortlisted for the IPMAs all-new One to Watch award which recognizes bright, ambitious and exceptional talent and changemakers working in the global performance marketing industry. In order to service its growing client roster, DMi’s affiliate marketing team is continuing to grow at a rapid pace. DMi’s revenue from affiliate marketing is on pace to more than double again in 2021.

“Kristina understands the evolving intricacies of affiliate marketing and captures unique opportunities for each client program, while simultaneously maintaining the 10,000-foot view required to ensure the strategy is executed,” said McKenna. “Kristina’s iron will drives her to ensure we are consistently exceeding our KPIs and her relentless focus on providing the highest level of service assures that we are delivering the best performance for our brands in the affiliate marketing industry.”

The IPMAs celebrates the industry’s most exceptional projects on a global scale across the USA, MENA, APAC, LATAM, to Western and Eastern Europe. IPMA announced winners on October 18. In addition to One to Watch, DMi was also shortlisted for:

  • Best Use of Performance During COVID-19 for the work they did with Hydrow to help them adapt and thrive during the COVID-19 pandemic;
  • Performance Marketing Team of the Year

The highlight for the DMi team was taking home top honors for ‘Best Managed Affiliate Program – USA’ in conjunction with Impact. With ROI plunging, TUSHY was becoming prepared to put a stop to its entire affiliate program. However, the brand decided to rally and employed DMi to assist, bringing the program back to what it should be. DMi tapped into the opportunity that was identified in its GAP analysis, using a sophisticated approach and thinking ‘smart’ to drive stellar results. The smart management strategy unleashed an 800% stream of program revenue for TUSHY. DMi helped secure 200 revenue-share premium content placements for TUSHY in 2021.

DMi Partners continues to add talent across its organization. The firm is looking to fill at least a dozen positions before the end of 2021. The affiliate team is seeking account managers and publisher development managers with extensive industry experience. DMi remains dedicated to growing the young talent that they have fostered through their robust internship and training program, which features transparent trajectories for promising young careers.

“In an era where agency churn is soaring, particularly among younger workers, employees who join DMi right out of college stay with us for six plus years on average,” said McKenna. “We have been successful in identifying young superstars who are passionate about digital marketing and demonstrate unique talent as they enter the industry. We provide them with the mentors and tools needed to succeed as they grow and build their careers at DMi.”

2021 has also seen DMi add more remote workers to its roster as the agency continues to manage through the ongoing issues related to COVID-19. As businesses continue to welcome back workers to offices, DMi has had the opportunity to re-imagine its future. DMi is committed to a fully flexible approach, meaning, whatever the employee feels is best for them, whether that be a hybrid model; fully-remote; or in-office is up to the individual employee.

About DMi Partners
DMi Partners is a full-service digital agency with a focus on growth marketing. Headquartered in Philadelphia, DMi has excelled in managing campaigns on the forefront of innovation for recognized consumer, B2B and ecommerce brands since 2003. Its innovative email and affiliate marketing programs are supported by an arsenal of essential services including paid search, ecommerce management, branding and interactive, social media marketing and advanced marketing analytics designed to engage with target audiences to drive revenue. Staffed by big agency talent and offering the personal attention and agility of a boutique, DMi has a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting or contact

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Kevin Jurrens
Broadpath, Inc.
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