New Consulting Firm FactorGTM Launches to Position High Growth Businesses into Market Leaders

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FactorGTM Formed and Led by Leading and Accomplished Executives and Operators from Software, Ad/MarTech, Media, and FinTech with Unique Perspective to Advisory and Consulting; FactorGTM Inaugural Clients include Clinch, Dailymotion, Metapair, NxTSTOP

FactorGTM©, a new consulting firm, today announced its launch with a vision to provide high growth business with accurate perspectives, strategies, and operational playbooks to grow their market value and revenue streams.

FactorGTM was founded in 2019 by forward-thinking strategist & entrepreneurial executive Jay Prasad, who is also an advisor and investor in a number of technology startups. Joining Prasad are fellow leading and accomplished executives and operators from Software, Ad/MarTech, Media, and FinTech, namely Katie Glass, John McCartney, Darina Lapkova, each of who brings a unique perspective to advisory and consulting.

Due to the current state of the global economy, financial markets, and venture-backed companies and new entrants are moving more rapidly than ever before, and thus creating a paradigm shift in how businesses will need to operate going forward in a very changing environment. As a consulting firm, FactorGTM works directly with the stakeholders at early to mid-stage companies by defining the problem and creating a scalable solution unique to the company, whether the solution fits into product marketing, creative and brand design, deal flow, corporate communications, capital formation, and M&A Advisory, FactorGTM has the ability to support business needs with a hand-picked team for the engagement.

“We recognize that there is a profound shift in how businesses will need to pivot and operate to become more efficient, create better revenue traction, especially if you have products and services that are more in high demand in this changing environment. With that, FactorGTM was launched with the belief that rapid action and execution are the keys to winning early market share and creating competitive differentiation,” said Jay Prasad, Founder, FactorGTM.

At its onset, FactorGTM will focus on helping early to mid-stage companies in Software, Ad/MarTech, Media, and FinTech with product-market analysis, Go-to-Market (GTM) strategies and product launches, reposition GTMs, and/or prepare for funding and M&A transactions. Among the group’s key solutions: Strategic Business Review, Capital Formation, Channel Partnership Frameworks, Product Demand Automation, Integrated Marketing Programs, In-Market Revenue Generation.

Among its first set of clients, FactorGTM is working with:

  • Clinch: an Omni-Channel AI-powered Personalization platform that delivers consumer tailored creative experiences to drive online and in-store performance;
  • Dailymotion: a global video streaming service that connects over 250 million entertainment-seekers to their personal world of news and entertainment;
  • Metapair: a startup that robotic-process-automation and AI tools to simplify the process of planning and setting up a business partnership;
  • NxTSTOP: a startup that outfits world explorers with "travleisure" clothing and accessories, which has pivoted to protective equipment.

FactorGTM soon proved its initial value proposition when it advised NxTSTOP once the Covid-19 pandemic hit in March 2020 to shift their entire operation to produce a new innovative bamboo cloth face mask for adults and children utilizing their already established supply chain. Within a week, NxTSTOP was able to launch a production of 10,000 units per day and is delivering them promptly via their online website. NxTSTOP also offers bulk ordering options for companies and organizations that need units at wholesale or in bulk.

“With our patented cutting edge AI platform that automates partnerships between brands, we recognized that we needed support to help identify the best go-to-market strategy. Our collaboration with FactorGTM has been valuable in many ways, like helping us understand how to market our technology to the C-Suite and capitalize on the trends within the future of work and collaboration space, both of which are hot topics that we wouldn’t have seen if not for Jay and his team,” said Jubair Jalil, Co-Founder & CEO, Metapair.

“We’ve worked with Jay for many years and he’s proven his value time and time again to our business. We’re ready to take the next step and look forward to working with FactorGTM,“ said Oz Etzioni, CEO & Co-Founder, Clinch.

“The market value between leaders and chasers is vast and ultimately determines winners and losers. There is a window of time to deploy capital efficiently to be considered a leader. While also matching the consumer expectations for brands to be or feel-like Direct-to-Consumer (DTC) companies require rapid action in go to market that only FactorGTM brings in order to help our partners win early market share and create competitive differentiation,” said Katie Glass, Managing Director, FactorGTM.

About FactorGTM
FactorGTM is the new consulting firm that positions high growth businesses into market leaders. Developed in collaboration with industry-leading executives and operators from the Software, Ad/MarTech, Media, and FinTech industries, FactorGTM helps early to mid-stage companies with product-market analysis, Go-to-Market (GTM) strategies and product launches, reposition GTMs, and/or prepare for funding and M&A transactions. FactorGTM is led by Founder Jay Prasad and is backed by a team of private investors. For more information, visit FactorGTM.com or follow us on Twitter, Facebook, and Linkedin.

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John McCartney
FactorGTM
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