New Data from ORIS Reveals 75 percent of Sellers are Unauthorized for Average Brand

Share Article

Leading MAP Platform Provider Releases Insights into Pricing Violations in 2018, MAP Tips for 2019.

News Image
A Minimum Advertised Pricing (MAP) policy is only as good as the enforcement behind it, so ORIS is continuing to focus on ensuring brands get control of their online presence by helping them understand and catch issues before they escalate.

Today, ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, unveiled new insights into pricing violations and unauthorized sellers. Online spending grew by nearly 20 percent during the 2018 holiday shopping season, reaching over $110 billion in sales. With the continued increase in online shopping comes an increase in pricing violations and violators. New ORIS data shows that for the average brand, 75 percent of their total sellers are unauthorized, with the housewares industry at the highest rate of unauthorized sellers at 85 percent. In addition to violators, pricing inconsistency is also an issue as the average violation rate sits at 14 percent, with the apparel industry showing the biggest discrepancy with 20 percent of their URLS in violation.

“With the proliferation of online marketplaces, third-party sellers and e-commerce activity comes more opportunity for pricing inconsistencies and violations,” said Pamela Springer, CEO of ORIS Intelligence. “A Minimum Advertised Pricing (MAP) policy is only as good as the enforcement behind it, so ORIS is continuing to focus on ensuring brands get control of their online presence by helping them understand and catch issues before they escalate. Our data and tools assist in making it easier to enforce policies and reinforces the complexity and extensiveness of this issue, which is why we are delivering near real-time insights across all channels.”

For the brands ORIS is actively monitoring, the average brand has approximately 255 sellers offering their products - the child-safety industry had the most amount of sellers on average, and also saw a 20 percent increase from 2017 to 2018.

“We recognized that we needed help to get control of and more insight into our online presence and pricing, so we turned to ORIS" said Robert Kahn, President of Reliable Corporation, which since 1955 produces and sells a professional as well as consumer range of garment care, sewing and steam cleaning products. “With the advanced tools and analytics in the ORIS platform, we’re able to address non-compliance issues quickly and efficiently. Our brand and our authorized partners who've invested in our brand are the beneficiaries of this technology.”

With its deep expertise into MAP, ORIS is also sharing its top tips for 2019:

  • Make the Most of MAP: More companies are realizing the impact a properly executed MAP policy has on not only brand integrity but revenue. In addition, trusted retailers will start ensuring the brands they work with are committed to their MAP policy, and we expect to see retailers that exclusively work with brands that enforce MAP. So it pays for brands to take MAP seriously in the new year.
  • Sniff out Seller Strategies: As more manufactures enforce MAP, sellers will continue to be creative in trying to find ways around MAP by playing games. ORIS data shows that 12 percent of violations only occur during non-business hours, when retailers think manufacturers are not watching.
  • Push Prices: Due to the increase in brands enforcing MAP, we’re seeing brands begin to increase their minimum pricing, to counteract those that violate it.

For more information about the company and its platform, visit http://www.orisintel.com.

About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

AIMEE EICHELBERGER

3129521528
Email >
Visit website