New Digital Marketing Game Platform Increases Engagement, Conversions, Retention

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Introducing Captello’s expanding portfolio of digital gaming experiences with integrated flexible lead capture and lead management authority. Easily embed games in multiple digital marketing channels to engage prospects and increase conversion rates with single player and team challenges. Incentives such as prize offerings, highly customizable game settings, and custom form data turn mundane marketing into magnificent marketing.

“Unlike other forms of digital marketing, gamified lead capture possesses attention grabbing authority and lead capture power, which gives marketers a huge edge over competitors with little or no interactive brand experience.”

Introducing Captello’s expanding portfolio of digital gaming experiences with integrated flexible lead capture and lead management authority.

Easily embed games in multiple digital marketing channels to engage prospects and increase conversion rates with single player and team challenges. Incentives such as prize offerings, highly customizable game settings, and custom form data turn mundane marketing into magnificent marketing.

“Unlike other forms of digital marketing, gamified lead capture possesses attention grabbing authority and lead capture power, which gives marketers a huge edge over competitors with little or no interactive brand experience.”
Brad Froese, Director of Marketing - Captello

The gaming platform offers marketers five distinct advantages:

1: Increase website traffic with games such as Team Trivia via social media or an email campaign, then drive group participation with incentivized challenges.

Trivia questions can address common problems that your product or service solves, or educate players about your brand, values, products and services. Interactive games provide opportunities to offer incentives and drive individuals or teams to your website and landing pages where they discover how useful your products and services are.

2: Increase Conversions / Collect Lead Data
Captello’s suite of games enables marketers to require custom forms to be completed prior to game play or after game play to claim rewards or prize offerings – with the option to turn off lead capture for employee events and office parties.

3: Spice up the Landing Page Experience
Games easily embed into any html page via objects and iframes meaning, once prospects have clicked through to your page, they can begin playing without subsequently clicking. This improves bounce rates and game participation.

4: Distinguish Your Brand & Brand Messaging, Create Positive Brand Associations
With virtual events on the rise and few virtual event organizers offering something to distinguish your booth experience from others, embeddable games make all the difference. Attract traffic to your virtual or live event space for personal and team game play. Keep them coming back with company branded leaderboards, scores and winners. Digital games integrate with all leading virtual event providers such as 6connex, WorkCast, and many more.

Captello gamification experiences include a simple web admin which allows users to easily customize branding, colors, background graphics, prizes, chances of winning, form data and more. This gives users complete control from beginning to end.

5: Get reliable ROI Data from Campaigns & Events
Captello integrations move data in real-time to your CRM or marketing automation platform where you can begin scoring, assigning and following up immediately. Captello provides analytics, reporting and ROI calculations based on clean, enriched, centralized data. Extremely flexible automated workflows trigger user-defined events and alerts. Send emails, SMS, postcards, handwritten letters and more based on your own criteria, without lifting a finger. Every lead will get the personalized follow-up they deserve.

Stand out with something new and experience next-level digital marketing with gamified lead capture.

For more information, visit Captello’s GAMIFY LEAD CAPTURE page: https://www.captello.com/gamify-lead-capture/#gamification

Download Captello’s Gamify Digital Campaigns Brochure: https://hello.captello.com/content/Captello_Gamify_Digital_Campaigns.pdf

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Brad Froese
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