New England Patriots receiver Julian Edelman releases new children's book "Flying High 3"

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Julian Edelman’s new children’s book “Flying High 3” reminds fans big and small that achieving your dreams is no day at the beach.

Flying High 3 by Julian Edelman with Assaf Swissa

“Hard work is at the center of my football career and everything else we try to achieve, including the making of these books."

From the minds of New England Patriots wide receiver Julian Edelman and his business partner, Assaf Swissa, comes Flying High 3, the latest installment of the successful “Flying High” children’s book series. This is Edelman’s fourth book following Flying High, Flying High 2, and his best-selling memoir, Relentless.

Flying High 3 follows Jules the Squirrel as he enjoys summer vacation at the beach with his animal friends – all the while, Tom the Goat stays hard at work. Along the way, Jules is reminded that there is no time for rest while working to achieve your dreams.

Nicknamed “the Squirrel” by his teammates for his speed, size, and tenacity, Edelman shares this inspiring story with families through the experiences of Jules whose personality - like all the animal characters in the book - will be familiar to anyone who follows the game of football. Flying High 3 also takes place in a beach setting, deliberately chosen by Edelman to pay homage to his home state of California.

“Flying High is, at its core, a set of stories that try to illustrate the benefits of hard work,” says Edelman. “Hard work is at the center of my football career and everything else we try to achieve, including the making of these books." Edelman has also been recognized as a Literacy Champion by “Read for the Record”, an organization dedicated to raising awareness about the critical importance of early literacy.

The "Flying High" series of books promote values that are appropriate for any child, no matter which NFL team they root for, which sport they play, or whatever their passion may be. "America is built on the belief that hard work pays off," says Swissa. "I think that idea is so important to constantly reinforce in kids because it can get overlooked without putting the effort and repetition first. We’re hoping to keep kids mindful that the hard work is more important than the result.”

Flying High 3 features illustrations by David Leonard and is published by Superdigital, an award-winning creative agency founded by Swissa that has helped build the JE11™ brand. The book is exclusively available at Julian Edelman's website JE11

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Rob Nissen
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