Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

New Escape Handbag Collection Launch and LUMILLA Brand Reveal - Danish Minimalism Meets Durable Luxury

Couture Inspired | Timeless Design | Sustainable and Versatile


News provided by

LUMILLA

Nov 19, 2020, 16:00 ET

Share this article

Share toX

Share this article

Share toX

Renee Worley Lifestyle Media Shot
Renee Worley Lifestyle Media Shot

SAN FRANCISCO, Nov. 19, 2020 /PRNewswire-PRWeb/ -- Luxury leather handbag brand, LUMILLA, (previously, LumillaMingus) introduces its collection for the Winter season. The new handbag range combines classic design and a contemporary European aesthetic, to create a truly one-of-a-kind handbag line. Versatile and practical, the new collection embodies a modern silhouette and is the stylish choice for everyday use.

Founder and Creative Director, Lulu Eschelman returns to the traditional values of luxury with her latest launch, which blends sleek lines and sophisticated Danish design with a refreshing, chic, modern Californian look.

People crave simple luxuries within the context of their new normal. I wanted to create something special for their re-defined needs and evolved style,” said Founder, Lulu Eschelman, “My new Escape collection is about breaking free from confinement and having a voice through what you wear.

Post this

What first began as a labor of love that benefitted only her closest friends and family, began to build momentum with word soon spreading to London, Paris and Los Angeles. When the company was recently featured on CNBC's The Profit, the LUMILLA brand reached a mainstream audience.

Every LUMILLA product is produced with impeccable craftsmanship and quality, with a strong focus on timelessness founded in the traditions of Haute Couture and Ready-to-Wear. Each bag is designed in the very finest, exquisite soft-touch Italian leather offering high end minimalism at its best.

"People crave simple luxuries within the context of their new normal. I wanted to create something special for their re-defined needs and evolved style," said Founder, Lulu Eschelman. "My new Escape collection is about breaking free from confinement. I want my followers and fans to regain their fashion freedom and have a unique and individual voice through what they wear."

Launched in 2013, LumillaMingus, rebranded to LUMILLA, as part of the company's ambitious expansion plans, marketing campaign and new collection launch. Business entrepreneur, TV personality and philanthropist, Marcus Lemonis came onboard in 2019 as a business partner to make some strategic shifts in LUMILLA's business to help it scale.

Commenting on the new Escape collection Marcus Lemonis, said: "I love the new brand look of LUMILLA and Lulu's latest collection. It is all about taking control again and feeling empowered to do so. As people search for their new normal, they can redefine and reinvent themselves and rethink their fashion essentials. The Escape collection will resonate with anyone who strays from conventional norms and seeks out the unexpected."

To launch the bags Lulu Eschelman enlisted social media influencer Renee Worley as a brand ambassador to promote the new line through an edgy, attention grabbing digital launch campaign. Renee Worley was chosen as the ideal partner as she embodies the Escape concept of creating new norms, owning a unique look and being rebellious with what you wear.

The hero Escape handbag has a super versatile rugged construction and sleek elegant styling. The ultra-premium, soft luxe leather silhouette comes in two sizes and two-color styles. The 18" wide laptop-friendly Escape Tote comes in an elegant Noir Black and Camo, while the 13" wide grab, trendy, crossbody Escape Rebel can be purchased in Noir Black and Indigo.

Created for the discerning shopper who appreciates impeccable craftsmanship and values owning a distinctive piece, the range is deliberately produced in limited numbers for trend setters with an adventurous spirit.

As philanthropy is a core part of LUMILLA's business value, a percentage of the Escape collection launch proceeds will go to the Blessed Hope Project and Kenny Vaccaro Foundation to help families who have been negatively affected by the COVID-19 pandemic.

To see the full LUMILLA collection which includes satchels, business and travel handbags and clutches, which are adaptable to complement almost any outfit and suit any occasion, visit: https://shoplumilla.com/.

About LUMILLA
LumillaMingus now rebranded to LUMILLA launched in California in 2013. LUMILLA handbags are crafted to the highest quality standard with hand selected Italian leathers. As a previous brand partner of Gwyneth Paltrow, the LUMILLA brand has had several successful creative limited-edition collaborations on Goop and with Catt Sadler, Rebecca Canstonguay and Montage Hotel and Resorts. Lulu Eschelman has received glowing industry endorsements who flagged her as 'One to Watch'. She has also appeared in 'Top Five in Fashion' press reviews and roundups. Brand followers and ambassadors have ranged from Anine Bing, Jessica Szhor and Lauren Scruggs Kennedy to Jacey Duprey and Louise Roe, among many others.

Notes to Editor:

High resolution product, lifestyle and influencer imagery have been produced for media use.
Details on the 2021 Spring and Summer collection will be available for long lead media in the coming weeks.
Please see the corresponding line sheet with retail and wholesale pricing for the full LUMILLA collection including the Lucca, Logan, Laia and Jacki Maxi.
Renee Worley lifestyle images and video also available.

Media Contact

Cat Jennings, Core Marketers, +1 9178090284, [email protected]

SOURCE LUMILLA

Related Links

https://shoplumilla.com

Modal title

Lumilla Company Fact Sheet
View PDF
Lumilla Company Fact Sheet
Lulu Eschelman Biography
View PDF
Lulu Eschelman Biography
Lumilla Company Fact Sheet Lulu Eschelman Biography

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.