New Frontier Wine Company Launches Boundary-Pushing Tasting Lounge in Downtown Napa

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The lux style space offers tastings from 44 brands that share the New Frontier ethos of quality, sustainability, and collaboration

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“We are a collection of real wine innovators that are serious about making wines with a sense of place,” explains Consumer Sales Manager Chris Cardoso.

New Frontier Wine Company, a collection of international wine brands made by renowned winemakers Philippe Melka, Michel Rolland, Alberto Antonini, Mayaan Koschitzky and Matt Sands, has opened the doors to its luxury tasting lounge in downtown Napa. The living-room style space and outdoor patio upend tasting room norms, eschewing a tasting bar for customized alcoves designed to inspire conversation, discovery, and connection over exceptional wines.

A global collection of 44 brands, New Frontier Wine Co. believes in bringing together the best vineyards and winemakers to craft wines of uncommon complexity. Featuring a range of Napa Valley Cabernets, including several top-scoring wines from Beckstoffer Heritage Vineyards, each New Frontier Wine Co. bottling showcases its origins through a distinctive lens. At the tasting lounge, a wide range of international wines complement New Frontier Wine Co.’s domestic offerings, presenting options for every drinker and embodying modern hospitality.

Opened in June of 2022, the New Frontier Wine Co. tasting lounge experience layers traditional tasting flights with by-the-glass pours and distinctive side-by-side comparative tastings that highlight both esteemed and up-and-coming terroirs. Guests are welcomed to enjoy wines from well-known Napa brands including Lithology, Waypoint, Justice, and Pursuit plus exquisite Southern Hemisphere wines from Otronia and Devoción. In addition, rotating offerings highlight esteemed vineyards from traditional and up-and-coming terroirs including Patagonia Extrema, Barossa, the Russian River Valley, and Bordeaux.

“We are a collection of real wine innovators that are serious about making wines with a sense of place,” explains Consumer Sales Manager Chris Cardoso. “We feel grateful to have a wide range of wines to satisfy almost any palate, and the ability to share new and different wines anytime our guests come in.”

With tastings available by appointment and on a walk-in basis, the New Frontier Wine Co. tasting lounge offers modern and warm hospitality in the heart of downtown Napa. Easily accessible from many of Napa’s hottest hotels and eateries, New Frontier Wine Co.’s curated menu of wines is a natural extension of downtown Napa and offers a fresh and original tasting experience for locals and visitors alike.

The name “New Frontier” was inspired by then-candidate John F. Kennedy’s 1960 democratic nomination acceptance speech. This historic address described the dual challenges and opportunities confronting the nation and the opportunities that could be realized by confronting them. The New Frontier Wine Co. team, led by managing director and California wine industry veteran Jim Silver, draws a parallel between these ideas and the challenges – and opportunities – confronting the wine industry today. New Frontier Wine Co. approaches these challenges – such as climate change, sustainability, and new generations’ evolving attitudes toward wine – with the same optimistic ethos as Kennedy. New Frontier Wine Co. believes in utilizing technology and team work to approach the novel challenges facing the wine industry today. By combining the expertise of world-renowned winemakers and farming experts, New Frontier Wine Co. believes it can overcome these challenges and push winemaking forward to proverbial new frontiers.

“There is always challenge on the road to opportunity, and the wine business isn’t immune to that,” says New Frontier Wine Company Managing Director Jim Silver. “And we’ve arrived at a place where we can offer incredible opportunity to visitors in a single place in Napa. The diversity of our selections is remarkable. There are 40 wines by the glass, 40 wines to taste, and 40 wines to purchase by the bottle. And the experience is enhanced by the quality of the wine.”

In addition to sharing values of sustainability, collaboration, and a relentless pursuit of quality, the brands within the New Frontier Wine Co. collection share centralized ownership under global vintner and humanitarian Alejandro Bulgerhoni. This connection allows the wineries to pool their collective resources and expertise across continents, leading to the creation of exceptional wines that always over-deliver.

About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine, and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. http://www.colangelopr.com.

About New Frontier Wine Co.
New Frontier Wine Company is a collection of 44 premier wine brands from around the world, linked by a commitment to excellence in farming and winemaking. Named for the “new frontiers” referenced by Democratic candidate John F. Kennedy in his 1965 presidential nomination speech, New Frontier Wine Co. strives to use technology and collaboration to explore both the literal and figurative frontiers in the modern wine industry. Based in the heart of downtown Napa, New Frontier Wine Co.’s flagship tasting lounge showcases some of California’s most prestigious vineyard sites to visitors daily. The collective is owned by global vintner and humanitarian Alejandro Bulgerhoni.

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