New Functional Beverage Brand DrinkLyte Co. Launches “Party-at-Home” eCommerce Subscription Service to Help Americans Rehydrate After Drinking Alcohol

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The female-owned beverage company DrinkLyte Co. launched a new way for consumers to rehydrate after drinking alcohol at home with a “Party-at-Home” pack available via an eCommerce subscription.

The Party-at-Home subscription allows subscribers to minimize some of the negative effects that stem from drinking alcohol. Rehydrating properly is not only important for health but can also make us feel a lot better the day after drinking

Drinking Tonight? DrinkLyte Co., a functional beverage brand aimed at helping consumers rehydrate after alcohol consumption launched their “Party-at-Home” subscription to make it easy and memorable for customers to rehydrate after drinking: https://drinklyte.co/products/party-at-home-subscription

The Party-at-Home pack comes with two MoonLyte drink mixes and two SunLyte drink mixes; customers can choose to get a pack once a month, twice a month or weekly for $8, $12, and $20 per month, respectively.

DrinkLyte’s two beverage mixes, MoonLyte and SunLyte make up a post-alcohol rehydration regimen: drink MoonLyte after a night of drinking, and SunLyte first thing the next morning. The beverages are oral rehydration solutions or “ORS.” ORS use an optimal electrolyte balance that studies have shown rehydrate much more effectively than water and in fact rehydrate just as effectively as IVs.

Founded in Spring 2019, the brand was poised to launch this year at nightlife venues with their original canned version of the drinks. Due to COVID shutdowns, the brand was forced to find new ways to get their beverages to consumers who found themselves drinking more at their homes. This new e-commerce venture was the best solution to allow consumers to purchase DrinkLyte and enjoy it easily to accommodate their new drinking lifestyles. The innovative subscription and packaging models, also allowed for the lowest entry price point among competitors in the industry.

DrinkLyte Co. was founded by UCLA Anderson MBA Candidate and Nutritionist, Victoria Brodsky to remind consumers to properly rehydrate after drinking to promote a balanced and healthy lifestyle. “The Party-at-Home subscription allows subscribers to minimize some of the negative effects that stem from drinking alcohol. Rehydrating properly is not only important for health but can also make us feel a lot better the day after drinking,” says Brodsky.

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Victoria Brodsky
DrinkLyte Co.
+1 (310) 905-6755
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Victoria Brodsky
@drinklyte
since: 06/2019
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