New Knowledge Announces Rebrand as Yonder with Expanded Mission for Company

Share Article

New Name Reflects Focus on Identifying Opportunities for Brands in New Normal of Online Behavior

News Image
"Yonder ensures that your brand’s values connect authentically with customers, which is exactly why we are excited to roll out our own new brand today," said Jonathon Morgan, CEO and Founder of Yonder

New Knowledge, an authentic internet company, today announced a rebrand, and is now named Yonder. The rebrand reflects the company’s expanded mission: to humanize the world's information and deliver on the promise of a more authentic internet.

Yonder helps customers understand what's real, what's authentic, and what matters online, so customers have the confidence to act. Authentic engagement requires a deep familiarity with the content, culture, and motivations of social internet factions. The Yonder platform is the first to map the faction internet, finding, describing, and measuring the impact of factions on conversations that matter to customers.

“The internet has given us the luxury of making values-based decisions. Consequently, we are all under new pressure to be clear about what those values are. This is especially true for brands,” said Jonathon Morgan, CEO and Founder of Yonder. “Yonder ensures that your brand’s values connect authentically with customers, which is exactly why we are excited to roll out our own new brand today. Yonder stands for our collective sense of wonder and discovery, and the opportunity for a more authentic internet that we see just over the horizon.”

In an online environment where only 1% of the audience can shape the conversation, brands have struggled to engage authentically with customers. Many large organizations waste millions to address perceived problems created by a few bad actors, while missing the majority of customers who demand more authentic interactions with the brands they support. This problem has impacted virtually every major company in every major industry, while solutions have lagged behind. Yonder addresses this core problem by helping brands ignore bad actors and focus on opportunities to engage with real audiences in genuine, relevant conversations.

In July, Yonder announced $3M in funding from BuildGroup and Lux Capital. The investment follows the company’s $11M Series A round last year, led by GGV Capital. Yonder is hiring for ambitious talent in data science, customer success, marketing, sales, and engineering.

For more information, please visit: http://www.yonder.co

About Yonder

Yonder is the leading authentic internet company. Based in Austin, TX, Yonder is on a mission to humanize the world's information and deliver on the promise of a more authentic internet. We believe that an authentic, culturally rich information ecosystem is essential to a responsible and engaged global community.

Created by experts in media, machine learning, and countering radicalization, Yonder finds the social internet factions that drive emerging narratives, and gives marketing and strategy teams the context they need to act with confidence online.

For more information, visit: http://www.yonder.co

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Doug Freeman
Jones-Dilworth, Inc
5128267674
Email >
Visit website