New Lifestyle Company HARMONY783 Launches Innovative Grounding Footwear

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First-of-its-kind shoes naturally enhance well-being

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...we created HARMONY783 to help make ‘earthing’ and ‘grounding’ as accessible as possible to mainstream populations. What better way to do this than by innovating timeless, stylish, comfortable and biomechanically correct shoes that fit all lifestyles and enable people to get grounded everyday.

Grounding footwear and lifestyle company, HARMONY783, announced today the launch of its flagship product -- stylish women’s and men’s grounding footwear designed and engineered to reconnect people with the Earth’s natural energy, enabling them to optimize their health simply by wearing shoes. Co-founded by Pamela Bard and Sharon Whiteley, the company was birthed in Evergreen, CO and has executive offices in Tucson, AZ.

The term ‘grounding’, also known as ‘earthing,’ is scientifically proven to be beneficial to one’s well-being. The act of grounding means one is connecting to the earth’s electromagnetic field, which is filled with balancing electrons. Like plugging into a giant battery to get recharged, this practice replenishes the body with beneficial energy from the earth. Over 21 published scientific studies, numerous books, and three full-feature documentary films substantiate these findings. HARMONY783 has also conducted their own scientifically protocoled research to prove the efficacy of grounding through footwear.

Modern “urbanized” life and synthetic-soled shoes (the majority on the market) insulate humans from being grounded. HARMONY783’s shoes are a solution enabling people to get grounded during their daily lives and in a range of activities; the same benefits one can derive by walking barefoot on the ground. Being grounded normalizes overall health, and is also proven to enhance one’s immune system, especially important during these times.

“Grounding is what brought Pam and I together,” says Sharon Whiteley, CEO. “It changed our lives, literally and figuratively, and we created HARMONY783 to help make ‘earthing’ and ‘grounding’ as accessible as possible to mainstream populations. What better way to do this than by innovating timeless, stylish, comfortable and biomechanically correct shoes that fit all lifestyles and enable people to get grounded everyday”.

HARMONY783’s trend-on shoe collection fits into contemporary life seamlessly. Styles range from everyday Loafers, great for lounging around at home or when out and about, to sneakerinspired Walkers and versatile Joggers. All shoes feature fully conductive carbon and rubber outsoles that are bio-mechanically engineered for comfort and support. Their patent pending technology, called Groundworks®, features 99.99% pure silver material through the midsoles connecting up through microfiber footbeds which are stitched with ionically plated pure silver thread. Silver is highly conductive and enables the flow of the earth’s natural energy up into one’s body. HARMONY783 also offers grounding flip flops year-round which utilize their proprietary carbon and rubber plug technology.

Committed to both human and environmental sustainability, HARMONY783 features BLOOM bio-friendly algae-based EVA in the midsoles of their athleisure sneaker-styled Walkers and everyday Joggers. In addition, they utilize recyclable and minimal packaging at every opportunity and have protocols in place that help support the planet and the earth – which is HARMONY783’s main product ingredient.

Learn more at: http://www.harmony783.com

About HARMONY783:
HARMONY783 is an innovative lifestyle company created in response to the desires of today’s health conscious consumers who want to optimize their health, look good, and feel even better. Their flagship product line features classic and timeless grounding footwear for both women and men.

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Bianca Repasi
Pitch PR
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