New Marketing Model Saves Businesses in the Digital Economy or a Pandemic

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In a new book by strategy consultant, J C Sum, he details what non-digitally-assimilated businesses globally have realized in the face of the Covid-19 pandemic, the need to evolve and adapt. From understanding hybrid strategy to implementing traditional and digital marketing channels, this entertaining and insightful read offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.

For the first time, J C Sum shares his “Marketing Inverted Pyramid”, a new marketing-based fundamental business framework. As an upgrade from the traditional “four Ps of marketing”, this model guides an organization’s strategies and tactics, in an analogue or digital world.

In a new book by strategy consultant, J C Sum, he details what non-digitally-assimilated businesses globally have realized in the face of the Covid-19 pandemic, the need to evolve and adapt.

From understanding hybrid strategy to implementing traditional and digital marketing channels, this entertaining and insightful read offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.

For the first time, Sum shares his “Marketing Inverted Pyramid”, a new marketing-based fundamental business framework. As an upgrade from the traditional “four Ps of marketing”, this model guides an organization’s strategies and tactics, in an analogue or digital world.

Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset.

“EVOLVE, ADAPT OR COLLAPSE: Bottom Line Driven Marketing in a Digitally Evolving World” reveals what businesses need to do with their marketing game to survive and thrive in transformative times.

By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.

Within these pages, you will learn:

  • How the Digitally Evolving World Impacts Business
  • Why Everything Starts with Marketing
  • How to Position Your Business Against the Competition
  • How Digital Marketing Fits In
  • The Need for Hybrid Marketing
  • How to Evolve & Adapt Your Business

“EVOLVE, ADAPT or COLLAPSE” is available from Amazon.com, Kindle Store, Books Kinokuniya Singapore, Huggs-Epigram Coffee Bookshop and direct from the author at EvolveAdapt.com.

Retail Price: US$17.50/ SG$24.90. Perfect bound. 6" x 9". 216 pages.

About the Author

J C Sum is a strategy & digital marketing consultant with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.

He is the founder of marketing consultancy firm, Evolve & Adapt, and represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing.

J C Sum is a certified management consultant (TR 43:2015) and an American Marketing Association Professional Certified Marketer (PCM®) in marketing management.

He is a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics, and holds a B.A. from National University of Singapore.
J C Sum unconventionally began his professional career. He first established himself as a creative force on the world stage as an award-winning international illusionist (now retired), show producer and entertainment project director, working on creating content for live shows, television and online media.

His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has given him an in-depth understanding and hands-on experience in branding and promotion for different markets and a wide variety of industries.

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J C Sum
Evolve & Adapt
+65 92342142
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since: 10/2016
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