Email marketing is recognized as the essential, highly profitable backbone needed by all digitally native vertical brands to combat rising ad costs and digital sharecropping.
HELSINKI (PRWEB) October 10, 2018
Contrary to popular belief, email marketing for ecommerce is still widely acknowledged by digital marketing experts as the essential, highly profitable backbone needed by all digitally native vertical brands (DNVB) to thrive. Despite being pronounced dead countless times, ecommerce email marketing still plays a major role in helping tackle the strategic challenge most non venture-backed DNVB’s face–scaling the business profitably.
Many DNVBs have found early, often skyrocketing, success with social media channels and native advertising. However, as more advertisers pour into the social media channels, such as Facebook, and the available ad inventory is limited or even decreasing due to privacy and user experience challenges, the cost of advertising continues to go up. Brands may lose their entire profit from a sale as a result of the cost of goods sold and the high acquisition cost of pay-per-click marketing.
Furthemore, many direct-to-consumer brands have seen their organic social and influencer traffic drop significantly during the recent months. Facebook’s major algorithm changes in early 2018 robbed some companies that were relying largely on Facebook of their traffic, putting many out of business overnight. More recently, brands have reportedly started to see their previously-flourishing Instragram traffic plateau or decline, also due to recent algorithm changes. The same is eventually expected to happen on all major social media platforms.
These digital sharecropping challenges make it crucial for all DNVBs to build up defensible and fully self-controllable assets–their own email lists. To help ecommerce brands build their email lists effectively and send smarter and more profitable emails, a new, highly-anticipated virtual summit has recently been announced, called the Ecommerce Email Marketing Summit (EcommerceEmailMarketingSummit.com) taking place October 16-19, 2018.
“This free-to-attend, fully online summit helps digitally native vertical brand owners, internal marketers, consultants, freelancers and ecommerce marketing agencies use email marketing more effectively to increase the number of customers, average order value and purchase frequency,” said Miikka Kukkosuo, host of the Ecommerce Email Marketing Summit and founder of FirstLight Ecommerce, the boutique ecommerce marketing consulting company for purpose-driven digitally native vertical brands. “Email marketing can be the most effective lever in a DNVB’s growth marketing strategy with low cost allowing to retain a large portion of the profit gained from repeat sales, and maintaining the brand’s control of its own customer database.”
The Ecommerce Email Marketing Summit sessions include masterclasses, trainings, case studies and interviews to help attendees to design their ecommerce email marketing strategy for fast growth and to give ideas, examples and templates to improve their email marketing tactics. Speakers include the renowned Hollywood script consultant and storytelling expert Michael Hauge; Austin Brawner, co-host of the wildly popular Ecommerce Influence industry podcast; Steve Chou, an ecommerce entrepreneur and the founder of multiple 7-figure businesses including the popular blog MyWifeQuitHerJob.com; as well as Sue Rice, marketing strategist, copywriter and founder of Slice International, nicknamed the ‘female David Ogilvy.’ These and other 15+ expert sessions are available to watch and study with complimentary access during the summit.
“My main goal with organizing the Ecommerce Email Marketing Summit, with the help of our world-class speakers,” said the Summit Host Miikka Kukkosuo, “has been to create an exceptional training and coaching resource for direct-to-consumer ecommerce brands on how to do better email marketing combining design, storytelling, copywriting and personalization.” Kukkosuo continued, “All direct-to-consumer, digitally native vertical brands should to use email marketing to deliver an outstanding customer experience that captures the attention of new, unaware prospects, leads to new sales with a high conversion rate, systematically generates high-margin repeat customers and fosters loyal brand advocates.”
Registration to Ecommerce Email Marketing Summit has been opened up. Ecommerce business owners, marketers, consultants and freelancers can get a complimentary ticket for a limited time online at https://ecommerceemailmarketingsummit.com/free.
Ecommerce Email Marketing Summit is a free-to-attend, fully online virtual event where world-class marketing experts teach ecommerce business owners, internal marketers, consultants, freelancers and ecommerce marketing agencies how to scale ecommerce brands with email marketing automation. The summit takes place October 16-19, 2018 and includes masterclasses, trainings, presentations and interviews to help attendees to design their ecommerce email marketing strategy for fast growth and to improve and benchmark email marketing performance for increased revenue, customer loyalty and satisfaction. Ecommerce Email Marketing Summit has been curated by FirstLight Ecommerce, the boutique ecommerce marketing consulting company for purpose-driven digitally native vertical brands.