New Progressive Web App for Luxmart Drives 4X Mobile Commerce Conversion Rate Lift

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New PWA from Unbound Commerce Delivers Nearly Instant Pageload Times, Dramatic Conversion Rate Increase

Unbound Commerce today announces the launch of a new Progressive Web App (PWA) for online retailer

Luxmart sells mobile phone accessories and has a well-designed website built with responsive design. But slow mobile pageload times have led to stagnant conversion rates, consistently measuring below .6% for the last several years.

By using PWA methods such as Service Workers and on-device caching and integrating with the current ecommerce platform, Unbound built a new dedicated mobile experience that utilized PWA best practices. The result is a mobile experience that offers blazing fast pageloads, web-based push notifications and other features that have traditionally only been available in the context of a native app.

With over 85% of Luxmart’s online traffic originating from mobile devices, increasing mobile conversions was a key initiative for 2018.

After identifying the pain point, Luxmart contacted Unbound earlier this year. New PWA designs were delivered and a conversion to a PWA was undertaken. All mobile traffic is now automatically detected and redirected to the new PWA mobile experience and the mobile commerce conversion lift results has been dramatic.

Conversion rates from mobile traffic in the month prior to the PWA were .6% and have leapt dramatically to 1.24% in the first 30 days since the PWA launched in early September, a 2X increase. Since then, conversions rates have continued to improve with specific days reaching 3.1%, a 520% increase.

What is notable is that Luxmart tried multiple tactics to lift their conversion rate metric before the PWA conversion, and none were effective, since the speed of the site on mobile devices was the major source of friction.

The key “Performance” ranking for the Luxmart PWA homepage, as measured by the Google’s benchmarking tool, increased from 67% to 99% after the PWA was launched. Across the entire site, PWA Standards compliance now measures a perfect score of 100%, according to Google.

“As we kept adding new features to the website, the mobile experience got slower and slower. We are beyond pleased with the new Progressive Web App and the mobile experience we are now delivering,” said Elie Hantsis, Luxmart Owner. “The decision to transition to a Progressive Web App was a no-brainer, based on the page load increases we have seen. The resulting conversion rate lift and resultant revenue has surpassed expectations”, he added.

About Luxmart
Luxmart is the top online source for luxury mobile phone accessories and devices. They have 20 years of experience supplying the highest quality tech and fashion items to discerning customers worldwide. Luxmart handles large and small orders, guaranteeing reliable quality control, and the best possible customer service experience with every transaction. They are fully stocked with luxury items of the highest order, luxury phone cases from Ferrari, Mercedes, BMW, Karl Lagerfeld, Cerruti 1881, Issentiel, Jean Paul Gaultier and much more. They offer a wide selection of top-quality watches from Tourbillon, Ferrari, Movado, Concord, Coach, HUGO BOSS, Juicy Couture, and Tommy Hilfiger. For additional information, please visit

About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market retailers. Unbound’s unique, low-IT hybrid platform approach allows current ecommerce operations to be leveraged and extended into native apps, PWA mobile sites, and in-store engagement. Unbound has built and deployed dedicated mobile experiences for Ashley Furniture, Shoe Carnival, Rockport,,, Finish Line, FLOR, MillerCoors, The New England Patriots, Binny’s, Chef’s Warehouse, Cavender’s, and nearly 1000 other online retailers. For additional information, please visit

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Wilson Kerr
Unbound Commerce
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