New Research from Waggl Indicates that 91% of HR Professionals Believe that Employee Feedback is Crucial to Company Success

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80% Say Collecting Feedback from Employees More Frequently and/or Transparently Will Drive Engagement

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New research from Waggl indicates that employee feedback is gaining traction with HR Professionals as a driver of business success and engagement

"HR professionals already understand the value of Employee Voice, and are ready to utilize it as a tool for boosting engagement and driving success,” said Michael Papay, Co-founder and CEO, Waggl. “As we head into 2021, the adoption of new tools to facilitate employee feedback is inevitable."

Waggl, the most powerful Employee Voice platform for strategic HR and organizational leaders, today released the results of proprietary research indicating that employee feedback is gaining traction with HR Professionals as a driver of business success and engagement.

For this research initiative, hundreds of HR professionals at organizations of all sizes were surveyed by market research firm Emerging Technology Research 2020. Of those who participated, 91% agreed with the statement, “Employee feedback is crucial to driving company success.” Of those who responded, 91% said that they believed employee feedback is crucial to company success. When asked about the value of collecting input from employees more frequently and/or transparently:

  • 80% of the respondents that they believe it will drive more engagement, as employees will feel more involved in solving problems
  • 66% said that it improved company culture
  • 63% said that employees feel that they are listened to when action has been taken
  • 62% said that it built more trust with employees
  • 61% said that it surfaced important problems not identified by management.

Responses were consistent across role and company size, with minor variations.

“As this research indicates, HR professionals already understand the value of Employee Voice, and are ready to utilize it as a tool for boosting engagement and driving success,” said Michael Papay, Co-founder and CEO, Waggl. “As we head into 2021 facing a host of significant macro-challenges that will increase the volatility of the business and social climate, the adoption of new tools to facilitate employee feedback is inevitable. Waggl’s agile Employee Voice platform is in the vanguard of this trend, with a crowdsourced approach that not only delivers real-time insights, but also drives faster action and alignment in critical areas such as benchmarking, best practices, and strategic planning.”

Waggl’s research also indicated that 67% of HR professionals believe that gathering feedback from employees more frequently than 1-2 times annually will become common in the next 1-3 years. Respondents cited the following corporate initiatives as scenarios that create a desire or need to share employee feedback across the organization:

  • Improve employee culture (75%)
  • Change management driven by, for example, a new initiative, policy or acquisition (70%)
  • Improve employee communication (65%)
  • Create a sense of belonging (63%)

To learn more about Waggl, please visit https://www.waggl.com/.

About Waggl
Waggl is an Employee Voice platform that helps organizations measure and improve engagement through simple data visualizations and meaningful crowdsourced dialogue between managers, leaders and teams. Inspired by the waggle dance honeybees do to communicate vital information, Waggl believes every voice matters. Unlike heavy surveys or basic pulse tools, Waggl is a dialogue-first approach to engagement that creates shared ownership through inclusive team-based action planning.

With a seasoned Executive Team and premiere customers including Freddie Mac, Paychex, Heineken, 3M, Mastercard, UCSF Medical Center, McGraw Hill, Taylor Morrison and Parsons, Waggl partners with leading enterprises to harness the collective intelligence of their people. For more information and an expanded customer list, please visit https://www.waggl.com.

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Rebecca West

Alex Kinnebrew
Waggl
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