New Solutions Announced for Older Timeshare Resorts for 2020

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Alex Krakovsky, CEO, Lemonjuice Capital and Lemonjuice Solutions, offers advice and assistance to help resorts achieve their highest and best use.

Alexander Krakovsky and R. Scott MacGregor, Lemonjuice Capital and Lemonjuice Solutions

Despite a lot of negative news about vacation timeshare ownership in the mainstream media, significant opportunities exist for timeshare owners and their owners’ associations to realize their true value through effective governance and management,

Despite a lot of negative news about vacation timeshare ownership in the mainstream media, “significant opportunities exist for timeshare owners and their owners’ associations to realize their true value through effective governance and management,” says Alexander Krakovsky, CEO of Lemonjuice Capital and Lemonjuice Solutions.

Krakovsky, a timeshare-industry outsider and former executive of Contour Global, a publicly traded international power company, bought into the timeshare concept in 2012 as an owner at a resort in Ocean City, MD. After recognizing the importance management plays in running a successful resort, he formed Lemonjuice Capital.

Lemonjuice Capital has focused on repurposing timeshare regimes so they attain their highest and best use, which might entail conversions to wholly-owned condominiums or multi-use properties. He later formed Holiday Property Partners (HPP) to attract investment capital into the industry.

HPP also expanded into providing management services in Florida, North Carolina, South Carolina, and Texas. Recently, Krakovsky announced the acquisition of the resort-management operations of ARC Resorts, LLC, an Orlando-based property-management and development firm.

ARC Resorts’ management business is being integrated with HPP’s operations under the name Lemonjuice Solutions, but ARC Resorts will retain and continue to operate its sales and development operations unconnected to HPP or Lemonjuice. The acquisition has added four management contracts to HPP’s portfolio in Florida.

Going forward, Lemonjuice Capital will continue to manage portfolio and capital investments from its Gaithersburg, MD, office. The Orlando office will coordinate property management and consumer services with field offices in Maryland, North Carolina, and Texas.

Unlock Stakeholder Value

The addition will bolster Lemonjuice Capital’s mission to unlock stakeholder value in properties with complex legal and title issues, including legacy timeshares, condominiums, and tenant-in-common (TIC) investment vehicles.

“The combined team will enhance the firm’s core competency in delivering high-quality property solutions in a sustainable management role,” Krakovsky says, “Although we’re primarily known for our successful workouts of struggling properties, with significant revenues being returned to the rightful property owners, we value long-term relationships with sustainable properties. This investment in people and systems will help to serve them even better.”

Industry veteran Scott MacGregor will lead the Lemonjuice Solutions division. “Alex and his team bring a wealth of experience and fresh ideas to the business,” MacGregor says. “We are completely aligned in our commitment to delivering excellence in management services, real choices, and solutions to our customers.

“The people and communities whom we serve are facing complex and rapidly changing environments. They must make informed decisions to ensure continued enjoyment and sustainability of their properties. They need and deserve resources, ideas, and options, which we are in a unique position to deliver. It’s a real privilege to be a part of this executive management team.”

For more information, call 301-337-2599 or email to info@lemonjuice.biz.

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Shep Altshuler

Alex Krakovsky, CEO