"What I love about this brand is that it combines two things that never go out of style--fashionable hoodies and giving back,” said Chris George, founder and CEO of Certified.
DETROIT (PRWEB) May 18, 2021
Today marks the launch of an all-new socially-conscious clothing company called Certified, a premium sweatshirt brand. The new concept, from subscription business leader and serial entrepreneur Chris George, goes far beyond the popular one-for-one give-back model of some fashion brands. Instead, Certified will donate 100 meals to Feeding America for every product sold.
“What I love about this brand is that it combines two things that never go out of style--fashionable hoodies and giving back,” said Chris George, founder and CEO of Certified. “I really wanted this next business venture to help millions of people. It may seem like an ambitious goal, but I am excited to work towards it with the help of our growing Certified community.”
For today’s launch, the Certified brand’s products include two signature hoodies: one with the word “Certified” emblazoned across the chest and another with the word “Verified” in the same position on the sweatshirt. Each quarter, Certified will drop new styles that received positive input from customers via social media (@getcertifiedwear on Instagram) and other feedback channels. The first quarterly drop is estimated to drop in December 2021. A t-shirt line is also in the process of being designed with an estimated rollout happening in summer 2021.
Certified will donate meals to Feeding America monthly based on the number of sweatshirts sold in that respective month. The Certified community will be able to track the amount of meals donated on the company’s website.
According to Feeding America, millions of Americans struggle with hunger and food insecurity daily. The effects of the coronavirus pandemic have only added to the food inequities faced by so many. In fact, many people are one paycheck away from facing hunger, which has the largest impact on children, seniors and members of the BIPOC community. Feeding America is working to address the structural and systemic causes that disproportionately impact these marginalized groups.
The Certified brand’s inaugural hoodies can be purchased on getcertifiedwear.com for $100 each.
For more information, please visit getcertifiedwear.com and sign up for the Certified email newsletter.
Certified is a social apparel brand fueled by the foundations of streetwear: a heightened awareness of purchasing decisions combined with a unique approach to style. Coupled with a mission to provide 100M meals in the fight against hunger, the new concept is the brainchild of subscription industry leader and serial entrepreneur Chris George, and far exceeds the popular one-for-one philanthropic model of other fashion brands. Contrarily, Certified will donate 100 meals to Feeding America for each item sold. As the next staple in streetwear, Certified fuses fashionable loungewear with authentic, socially informed purchasing. The basis of the product lineup includes two signature hooded sweatshirts with words “Certified” and “Verified” across the chest in Certified’s trademark colorways of red, white and black. In each season’s iteration comes a bevy of limited-edition drops, featuring new phrases, terms, and color themes based on customer feedback through polls on Certified’s Instagram (@getcertifiedwear) and other feedback channels. For more information on Certified or to purchase the socially conscious apparel, visit getcertifiedwear.com.