New study by The HOTH uncovers the secrets to building a natural, yet effective, backlink profile to help grow SEO efforts.

ST. PETERSBURG, Fla., Dec. 11, 2019 /PRNewswire-PRWeb/ -- The rapid transfer of customers to the online world has brought a dramatic change in how businesses conduct their marketing efforts. After several years of exhaustive trials and errors, one method that stood the test of time has been SEO. However, Google, the leading search engine in the world, and its top-secret ranking algorithm definitely do not make it easy for online entrepreneurs to gain traction. Leading SEO agency, The HOTH, uncovered the truth of one of the most crucial factors that Google uses in ranking its results - anchor text ratios.

Link building has long plagued online marketers who were left to guess on how it works and how it should be done. In fact, one of the most common mistakes that these marketers have committed is what The HOTH fittingly terms as the "Shotgun Approach." It's a strategy where web pages stuff in as many links as they can in hopes it affects their ranking positively. The HOTH pointed out the flaws of this approach which can cost businesses valuable time and resources.

With that in mind, The HOTH has discovered the best method for building backlinks after thoroughly researching and studying thousands of different backlink profiles of sites who ranked #1 in their respective niches and industries. The unearthed correlations that each website shared have been more than enlightening. With the information they collected, The HOTH has crafted a list of 12 anchor text categories classifying all links used across the globe and grouped them even further into 3 main categories. Building a natural backlink profile requires a skillful combination of these three anchor text categories, The HOTH added.

The HOTH expertly presented a formula showing the ratio of how to best use each anchor text category in a site's homepage and inner page profiles, perfectly matching the percentages used by #1 ranked pages. This extremely informative and helpful guide has proven its merit countless times, not only for The HOTH but also for thousands of other businesses who struggled in their SEO efforts, especially in the aspect of link building.

About The HOTH: The HOTH began in 2010 with a goal of becoming the best SEO company in the world and a plan to offer clients' uncompromising service and stellar support. The HOTH stands for Hittem Over the Head. In other words, the HOTH aims to bludgeon their clients with awesomeness. The HOTH is living their dream by offering scalable, reseller-friendly SEO services at wholesale prices. The company offers a wide variety of SEO and digital marketing services such as guest posts, on page SEO, PPC and more.

SOURCE The HOTH