New Tipton Health Communications Webinar Series Features Experts Sharing Tips on Navigating the Pandemic – and Beyond

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Tipton Health Communications launches a free webinar series focused on helping healthcare marketing and communications professionals navigate the “new normal” in the face of the pandemic.

Every aspect of the healthcare landscape in the country has changed drastically over the past year. To help hospitals and health systems address these challenges smart, creative and strategic manner, Tipton Health Communications has developed a new webinar series focused on guiding healthcare marketing, communications and business development professionals through the crisis – and beyond.

Launching January 14, 2021, Tipton Health’s Engage Webinar Series features healthcare professionals from around the country who will share insight on how to navigate the complex challenges posed by COVID-19. Planned webinars in the series includes:

  • Effective physician relations in a socially distant world
  • Launching a new service line/product during a pandemic
  • Adjusting your hospital's marketing strategy for the new normal
  • And much more

“We’re committed to supporting the healthcare community with thoughtful advice and strategic guidance. With our Engage Webinar Series, we’re taking it a step forward by featuring healthcare marketing, communications and business development experts who can share their insight, ideas and suggestions with their peers around the country,” said Phil Ellingsworth Jr., strategic communications manager with Tipton Health.

The first webinar in the series will focus on the art of Healthcare Storytelling Through Podcasting.

Healthcare Storytelling Through Podcasting
January 14, 12:30–1 p.m. EST

For those unfamiliar with the healthcare field, understanding the complex, ever-changing landscape can be a real challenge. Over the years, healthcare marketing and communications professionals have explored ways to help people grasp the ins and outs of hospitals. One of the best ways they’ve found to engage larger audiences is with storytelling—from the perspective of both clinicians and patients. Recently, healthcare professionals have begun using podcasts to connect with broader audiences.

Fox Chase Cancer Center, located in Northeast Philadelphia, developed a seven-part podcast series called Connected by Cancer. The podcast explores the daily life and operations of one of the country’s founding Comprehensive Cancer Centers. Series creators Andrew Becker and Jeremy Moore will lead an upcoming webinar on how to tell your organization’s story through podcasting.

For more information on this webinar series and to register, please visit https://tiptonhealth.com/communicationswebinar/.

About Tipton Health Communications
Tipton Health Communications is a leading provider of executive nurse consulting and mentoring; nursing excellence program development; and Magnet®, Pathway to Excellence® and Practice Transition Accreditation Program™ consulting support to the nation’s hospital and healthcare systems. In addition, Tipton Health supports clients nationwide with award-winning communications services, including employee communications, human resources communications, public relations, marketing communications, intranet and Internet design, graphic design, and strategic communications. For more information, please visit https://tiptonhealth.com.

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Julia Bosso
@TiptonCom
since: 11/2008
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