New to the Hand Sanitizer or Disinfectant Business? The Right Label and Packaging Materials Matter

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Because of the high alcohol content, it's important for companies now making hand sanitizer and disinfectant products to choose the correct packaging and label materials. Overnight Labels offers these helpful tips.

We all know that Covid-19 has dramatically changed most businesses for the foreseeable future. No one could have predicted that fashion companies would be making face masks. Or that alcohol and luxury beauty brands would be producing hand sanitizer. In fact, sales of gel-based hand sanitizers saw a 73% spike in March 2020 and the US hand sanitizer market is expected to grow at a CAGR of over 20% through 2025.

In business since 1987, Overnight Labels’ presses have been running non-stop during the current Covid-19 crisis. Because their packaging materials are sourced in the US, the award-winning manufacturer has been able to help many companies who are experiencing supply chain issues or launching new products during the pandemic.

“While we are taking all of the necessary precautions to keep everyone safe, we are also printing millions of hand sanitizer labels and disinfectant packaging,” said Don Earl, President of Overnight Labels. “We are seeing both established and new businesses ramp-up production lines to help restock store shelves.” But, switching gears with your product needs more than new label design says Earl. “Because of the high alcohol content in these products, it may also require a change to your label material,” he added.

Earl says many alcohol or beauty brands tend to print their labels on high-end paper stock. Some use specialty techniques like embossing to add a luxury quality and help their brand stand out. But these stocks and effects will not cut it for a hand sanitizer or disinfectant wipe. You run the risk that the labels will peel off, the printed ink will run/smear, and important information about the product will be illegible. Overnight Labels offers these tips:

Better With BOPP
For hand sanitizer labels, a biaxially oriented polypropelyne material, commonly known as BOPP is highly recommended. The moisture and solvent resistance qualities of BOPP have made it a popular material for personal care, household and food & beverage items. It is preferred because it is durable, non-toxic and the ink will not migrate. BOPP is an ideal material if your business is using a container that is new to the brand and want a straight-forward label shape to save time on overall design. You can also add a high-end tactile lamination for a little pizazz to a basic product label.

Shrink Sleeve Success
Shrink sleeves are a perfect fit for products that will be produced in uniquely shaped bottles and containers. This packaging allows for a 360 degree view of graphics, added protection from breakage, and can mask uneven fill lines. Shrink Sleeves are ideal for companies that will be using the same containers as previously produced products, so they won’t have the added time usually needed in the sleeve templating process.

Suitable Specifications
In addition to material, other considerations include ink, adhesive and lamination. It’s crucial that your label supplier has the expertise to recommend that right combination of all three. Overnight Labels has been in business for over 30 years so they in know the appropriate products to use that can withstand the high alcohol content found in hand sanitizers, disinfectant wipes and other in-demand Covid-19 products.

For a quote or more information, email custservice@overnightlabels.com or call 631-242-4240.

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DEBORAH STRAUS
@OvernightLabels
since: 08/2010
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