New York Wellness Brand Gets a Facelift

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Luxury beauty and wellness brand to embrace rapid growth by unveiling an expanded collection. Complete with an entirely new, elevated design aesthetic, MS Skincare is revolutionizing the way green beauty meets luxury.

Mullein & Sparrow, a pioneer in luxury green beauty and wellness offerings, is ready to reveal a brand new face in response to growing demand in the luxury wellness market, one of the fastest growing sectors in the personal care industry.

Their reputation and distinctive image as a premier luxury vegan beauty brand has consistently developed across an expanding number of categories, sales channels and international markets. They are already present in clean beauty havens such as Nordstrom and Anthropologie and are prepared to enter additional luxury doors to further penetrate the prestige sector.

Anit Hora launched Mullein & Sparrow in 2012, distilling her line with influence from her Ayurvedic heritage and experience as a top esthetician at various New York City spas. Mullein and Sparrow has since developed as a premier luxury skincare and lifestyle brand. The brand further earned recognition after Anit was selected as a 2017 Tory Burch Foundation Fellow as well as a Goldman Sachs 10,000 Small Businesses Scholar.

While Mullein & Sparrow’s dedication to ethically sourced quality ingredients and effective formulations remains the same, they will introduce an entirely new, elevated design aesthetic. Mullein & Sparrow, now MS Skincare, achieves a modern take on traditional apothecary. The brand is recognized within the New York wellness community having garnered a cult-like following. Reflecting a distinctive American perspective, MS Skincare continues to be an innovator in aspirational lifestyle branding.

MS Skincare is expediting the launch of their new skincare, body care, and wellness products and packaging with new releases being unveiled at the Capsule New York Show in September. They are offering 40% off their current assortment while it lasts, giving their loyal following a chance to stock up on favorites before they bid them farewell.

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Ellen Reid
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