News: Leju’s XHWHouse to Bring More Real Estate Content to Sina.com.cn and Weibo Users with Juwai.com Partnership

Share Article

Juwai.com has signed a new partnership with Leju subsidiary XHWHouse that will result in users of Chinese mega-portal Sina.com.cn seeing more international real estate listings.

Juwai.com Logo

Juwai.com Logo

Sina will support the XHWHouse – Juwai.com partnership with editorial, advertising, and traffic from both our portal and Weibo.

Juwai.com has signed a new partnership with Leju subsidiary XHWHouse that will result in users of Chinese mega-portal Sina.com.cn seeing more international real estate listings.

While owned by Leju, XHWHouse serves as the overseas property channel for Sina.com.cn. The new partnership announced here will see many of Juwai.com’s 2.8 million international real estate listings hosted on XHWHouse, where they can be seen by Sina.com.cn’s audience of hundreds of millions of users.

With this partnership, more Chinese users of Sina.com.cn will see international real estate listings. As a result, international marketers will receive more enquiries from these users that can help them sell their listings.

About The Parties Involved

  • Juwai.com is the largest Chinese international real estate website by users, advertisers, and property listings.
  • XHWHouse is a Chinese online real estate portal that is Sina.com.cn’s overseas homes channel for international property. XHWHouse is a subsidiary of Leju Holdings Limited’s, a Chinese real estate services company that is publicly traded on the New York Stock Exchange and has a market cap of more than US$200 million.
  • Sina.com.cn is one of the largest online media in China, with more than 331 million monthly users and 30 channels (news, real estate, technology, etc.).

Juwai.com CEO Quotes
Juwai.com CEO and Director Carrie Law said:

“We are very excited to be expanding the audience for international real estate through this partnership with the innovative and exciting team at XHWHouse.

“What Juwai.com brings to this partnership is our unparalleled database of millions of international property listings and tens of thousands of overseas real estate advertisers. Since its 2011 launch by Australian real estate professionals, Juwai.com has become the world’s largest overseas homes website for Chinese buyers. Every listing and every advertiser wants to reach as many potential buyers in China as possible.

"As Sina.com.cn’s overseas home channel and as part of online real estate giant Leju, XHWHouse has a potential reach of hundreds of millions of users with interest in overseas homes and living. They uniquely own access to this audience and they are one of the pioneers of e-commerce in real estate sector. That's the biggest source of value they are bringing to this partnership.

“Property marketers will benefit through access to an entirely new pool of potential buyers, many of whom spend much of their online time within the Sina ecosystem."

XHWHouse General Manager Quotes
Leju Holdings Limited’s General Manager for Overseas Real Estate Department, Changling Guo, said:

“We are proud to be working with Juwai.com to bring even more information and opportunities to the users of both XHWHouse and our larger partner, Sina.com.cn.

“Our users will benefit from the greater wealth of listings and information that we can provide with Juwai.com’s help.

“We are very happy with this partnership because it will enable the XHWHouse to provide our audience with a better and more complete offering.

“Sina will support the XHWHouse – Juwai.com partnership with editorial, advertising, and traffic from both our portal and Weibo. We want to help our users achieve their goals in life without having to leave our ecosystem. For many of our users, their goals include owning international property.

"We also wish to support our international homes channel, XHWHouse, because we feel strongly that the success of our partners is also our own success."

About XHWHouse
XHWHouse is an online platform focusing on living overseas and a subsidiary of online-to-offline real estate services provider Leju. XHWHouse providing Sina.com's audience access to overseas real estate listings and services, including immigration, international education, finance, and law. Visit https://www.xhwhouse.com

About Juwai.com
Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, the Chinese internet giant that operates WeChat. Juwai.com reaches more than 3.1 million Chinese-speaking monthly users and showcases 2.8 million listings from 90 countries. Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups. The company’s biggest teams are in Shanghai and Hong Kong. Regional teams are located in the US, the Philippines, Canada, Malaysia and Australia. For info or to advertise: http://list.juwai.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dave Platter
Visit website