If you’re not on the first page of Google Search results for relevant terms in your industry, or if people cannot find your website at all, you’re missing out on leagues of opportunities with prospective clients and you will be utilizing a fraction of your website’s full potential.
NEW YORK (PRWEB) May 12, 2020
Let’s face it. These are difficult times.
Mandatory quarantining policies due to a frightening pandemic have had a significant impact on the modern economy as we know it. Retail, food, travel, and hospitality companies are just a few of the industries that have taken a huge blow to their sales. Small businesses are especially impacted as more and more of their local community consumers are now staying home and ordering online. In order to remain relevant in an ever-increasing eCommerce world, it is perhaps, now more than ever, imperative that businesses bring their products and services to a digital platform.
As a result of these turbulent times, the world is seeing a dramatic pivot in business strategies across the board as companies step up to address the unique pain points consumers are feeling right now. NewtDigital.com, a full-service digital marketing and web development agency, was born as a result of these modern demands. As a subsidiary of the award winning, NY Website Design and Digital Marketing Agency, Lounge Lizard Worldwide, Newt boasts the same founding principles and methodologies as its mother company, with 22 years of experience working with hundreds of wildly diverse clients. What is unique to Newt, however, is that the subsidiary was created exclusively for smaller companies and businesses working with a modest budget.
Why should smaller businesses invest in a digital platform and marketing? Think of it this way - your website is your year-round, 24 hours a day, salesperson. No matter where they are or what time it is, so long as they have an internet signal, your clients can find your platform, learn about your company and its products/services, view your store hours, gather contact information, and order from you online. For many business owners, it is a no-brainer to invest in an online platform in order to reach wider audiences than they ever have before. Website development is especially relevant right now, with the American consumer becoming increasingly accustomed to acquiring their resources via online services such as Amazon, UberEats, and subscription boxes.
While the demand for having a website presence has gone up significantly for smaller businesses, the demand for digital marketing, though on the rise, is behind on the necessity list. Anyone can create a website for their business, but how will your prospective clients find your website listing?
If you’re not on the first page of Google Search results for relevant terms in your industry, or if people cannot find your website at all, you’re missing out on leagues of opportunities with prospective clients and you will be utilizing a fraction of your website’s full potential.
Google uses various, intelligent algorithms to decide which websites to deliver at the top of the organic search results for users entering internet queries. Some of the factors that these Google bots look for include keywords, site readability, backlink count, and domain authority. A good marketing plan addresses all of these factors and more to ensure that Google or other search engines can find, crawl, and rate your website effectively.
There is no such thing as an ultimate, cookie-cutter website development or marketing plan that will fit your company perfectly – these projects are complex and should be utterly unique to your brand. If you are unsure of how to start your journey into starting your online platform, consider reaching out to the experts at Newt.
About NewtDigital.com:
Newt, an award winning, full-service digital marketing and web development agency, specializes in website/ecommerce store design and development, online advertising (PPC), and Search Engine Optimization (SEO) services, all of which are offered at a highly competitive rate.