Clothing for plus-sized men designed by their counterparts addresses the lack of variety in the industry and passionately focuses on more options in everyday wear.
FORT WORTH, Texas, Aug. 3, 2023 /PRNewswire-PRWeb/ -- Newton's First launched its Kickstarter campaign on Aug. 1, creating an opportunity for consumers to support a startup whose mission is to bring more choices exclusively for today's plus-size men. Casual apparel and everyday wear are the focus, debuting with athleisure wear in big and tall collections, the first brand in this category.
The up-and-coming athleisure brand, backed by two decades of industry expertise, comprises big and tall men who understand how to design garments with features that men with their body types need for comfort and style. The brand was founded by Wil Cuadros and Amit Patel, who say they are like Lululemon but bigger. Further, they note none of the major big and tall brands and retailers carry athleisure clothing either.
"Our team is a hallmark of inclusivity in an industry where there is room for growth and variety," said Patel. "We named our brand after Sir Isaac Newton, whose first law of motion defied the laws of physics. We envision a world where clothing is engineered to be durable, flexible and comfortable so nothing is holding you back. We aspire to become the new standard in comfortable apparel for big and tall men."
The proprietary sizing has been tested and refined on over 50,000 big and tall men across five continents. The clothing is engineered for rigorous performance standards for everyday life, with sizes ranging from 1XL to 6XLT, waist options from 40 to 64 inches and inseams between 30 and 38 inches.
The athleisure market is one of the most rapidly growing segments of the fashion industry.
Despite being a lucrative market valued at $16.6 billion in 2020, Newton's First disrupts the industry by designing athleisure wear for this overlooked demographic coupled with the increased demand for comfortable, functional business casual clothing.
Forged from high-quality, machine-washable material while being soft to the touch, the line is designed to be flexible, moisture-wicking and wrinkle-resistant for a neat appearance. The inaugural collection features four-way stretch fabrics that move with the body, found in the Isaac Shirt, Duncan Pant, Avery Hoodie, Allen Jogger, Derrick Vest and Rooney Jacket for maximum all-day comfort.
Visit http://www.kickstarter.com/projects/newtonsfirstclothing for more information on the campaign and to pre-order.
About Newton's First:
Newton's First comprises a team of big and tall men with over two decades of combined experience designing and manufacturing apparel and hovers a decade focused on ready-to-wear big and tall apparel. The startup designs athleisure clothing constructed from soft, stretchy and breathable materials to be comfortable, functional and fashionable enough to wear outside the gym or workout space.
Media Contact
Jessica Parise, Newton's First, 8582480082, jparise@teamchicexecs.com
SOURCE Newton's First
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