Next-Generation Wine Company Announces Global Real Estate CEO Sherry Chris as Newest Advisory Board Member

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Better Homes and Gardens CEO taking on new role as a strategic advisor in the development and growth of WineSociety

“I believe that innovation comes through technology, insights and the flawless execution in branding," says Chris. "I see all that potential in the way WineSociety has developed their business and strategies for growth."

WineSociety, a premium wine subscription company that is changing the way Americans purchase and consume wine, today announced the addition of Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, to its advisory board.

Well-known for building lifestyle brands based on her next-generation consumer insights along with her innovative marketing and sales acumen, Chris’s tech-forward mindset has been proven to usher brands to the next level in the industry which she serves. Through her newly appointed role, Chris will serve as a strategic advisor in the development and growth of the lifestyle wine company’s mission and business plan, in an effort to build brand awareness and move the wine industry forward in the same ways she has done for real estate.

“Sherry is a 30-year veteran who built real estate’s premier lifestyle brand in an industry that is accelerating with new technologies and strategies reflective of today’s savvy consumers,” said Angela Allison, co-founder and CEO of WineSociety. “I look forward to her insights as, together we disrupt how people buy and enjoy wine.”

With a strong affinity to what consumers have come to expect with products and services, Chris applied her in-depth knowledge and understanding when launching Better Homes and Gardens Real Estate in 2008, quickly making it a household name across five countries with now over 12,000 sales professionals. The lifestyle brand is now one of the most dynamic real estate brands offering a full range of services to brokers, sales associates and home buyers and sellers. Chris brings this expertise to WineSociety in an effort to fulfill their mission to become a household name in the wine category, by highlighting premium quality, convenience and affordability for millennials.

“Throughout my career, I have always taken the perspective that industries must evolve to meet demands of consumers and the way they live their best lives,” said Chris. “I believe that innovation comes through technology, insights and the flawless execution in branding. I see all that potential in the way WineSociety has developed their business and strategies for growth. I am proud to become an advisor to a company whose mission is to make their product an experience with every can consumed.”

For more information about WineSociety, visit http://www.winesociety.com.

About WineSociety:
Launched in January 2018, WineSociety is a premium wine subscription company that is on a mission to change the way Americans purchase and consume wine. Modernizing delivery for today's lifestyle, WineSociety arrives directly to your doorstep in its trademark 500mL cans (perfect amount for sharing), ready to accompany you on any adventure. Single flavor and variety pack monthly subscriptions are available on winesociety.com. WineSociety is simplifying the process of making wine accessible, convenient and affordable to everyone. Say goodbye to corkscrews and Live Tastefully with WineSociety!

About Sherry Chris:
Chris is currently the President and CEO of Better Homes and Gardens Real Estate where she has grown the company into one of the strongest residential real estate brands in North America in less than a decade, with more than 12,000 Realtors at nearly 360 offices. She is the recipient of the Inman Innovator of the Year Award, a prestigious and coveted award that honors individuals who have demonstrated exceptional vision and foresight to advance the real estate experience. Chris has also been consecutively recognized as one of Inman’s 100 Most Influential Real Estate Leaders. Additional accolades include the Swanepoel Power 200 list, the Most Influential Real Estate Executives list by Real Estate Executive Magazine and Profiles in Diversity Journal’s annual Women Worth Watching list.

Media Contacts:
Sara Spiegel
W/Sara PR
937-478-9235
sara(at)saraspiegelpr(dot)com

Nicole Eresman
Better Homes and Gardens Real Estate LLC
973-407-5937
nicole.eresman(at)bhgre(dot)com

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