Next Level Performance Wins Platinum and Gold Marcom Awards for 2019
Next Level Performance MarComm team has earned one Platinum and two Gold Marcom Awards for 2019! The Platinum Award-winning marketing communications were created for a Group Incentive Travel program that also won the praise of trip participants.
NEW BRUNSWICK, N.J., Dec. 5, 2019 /PRNewswire-PRWeb/ -- Next Level Performance MarComm team has earned one Platinum Marcom Award and two Gold Marcom Awards for 2019!
The Platinum Award-winning marketing communications were created for a Group Incentive Travel program that also won the praise of trip participants.
Park City, Utah, is a popular ski and resort town famous for its rugged, natural beauty. This inspired the creative theme. The region's "Big Sky" sunsets and mountain vistas were perfect for the trip's marketing collateral. Old wooden type and wanted posters provided design cues to evoke the wild, wild West.
The spectacular scenery helped build anticipation among those eligible for the trip. It served to visually unite all pre-trip and on-site components in an inspiring way.
The 2019 Platinum MarCom Award Winner can be seen in a post on the Next Level Blog.
Platinum — 2019 Winner's Package in Print Media, Design (Print), Other — Incentive Marketing Packaging — Designer: Matt LaZaro, Jr. Graphic Designer
"The purpose of this Incentive Group Travel program was to enable managers to nominate and reward key contributors in the organization for their outstanding performance in 2019," according to the Lead Travel Planner, Cheryl Hammerschlag, Sr. Travel Program Manager
Jennifer Mazza, Sr. Director of Travel Operations added, "Aside from award-winning graphics, the program elicited praise from participants. Survey results were excellent!"
The post-trip survey results revealed the following observations and conclusions:
- 95% of the participants rated the overall trip as either Excellent or Very Good.
- Next Level Performance pre-trip Customer Service/Travel Support received Excellent or Very Good ratings by 100% of participants.
- Onsite Travel Staff received a Perfect rating of 5.00 for their hospitality and attention to detail throughout the program.
- The St. Regis Deer Valley luxury resort hotel received an overall Excellent satisfaction rating of 4.69.
- The group outing, "Behind the Scenes" at Utah Olympic Park was well received, earning an Excellent overall satisfaction rating of 4.68.
- The program's optional activities received a Near-to-Perfect overall average rating of 4.95, with Guided ATV, Park City Mine & Wine, and River Rafting Excursions each receiving a score of 5.00.
- The Welcome Reception & Dinner received an overall Excellent rating of 4.70 with the Décor/Ambiance and Service both scoring the highest at 4.89.
- The Awards Dinner at High West Distillery was well received with an Excellent overall rating of 4.82.
- Décor/Ambiance ranked the highest, with a Perfect score of 5.00.
Comments that attendees made on the surveys reflected the overall high satisfaction scores:
"Extremely well done." "Staff was readily available for any questions. Kudos!" "The on-site staff was amazing. They always went above and beyond on every request." "The customer service was great." "Our onsite staff was awesome."
When surveyed, participants' responses to open-ended questions were enthusiastic. The question was, "We're perfectionists, but nobody is perfect! What would you like to have seen us do differently?"
"Everything was well done." "…I loved every meal…" "The entire weekend was an amazing experience…" "The trip was very well coordinated. We had a wonderful time. "…was a wonderful experience." "The nightly gifts/ jacket that was delivered to the room… was great. Opening the door every night to see what was there was a cool thing."
In addition to the Platinum Marcom Award, Next Level Performance achieved two Gold Awards for Design in 2019:
Gold – 2019 VIP Loyalty Winner's Package – Alaska Cruise – Design (Print), Other – Incentive Marketing Packaging – Next Level Performance – Designer: Jamie Santiago, Sr. Graphic Designer
Gold – 2019 Winter Business Meeting – Los Cabos – Print Media, Design (Print), Other – Incentive Marketing Packaging – Next Level Performance – Designer: Stephanie Gross, Creative Operations Manager
The MarComm team at Next Level Performance takes it all in stride. "We are already focused on 2020 programs, and beyond," said Sr. Art Director Abe Pendon. "Our concepts must engage those who are eligible, to win their attention and excite their commitment. It is great to know that the programs have proven so rewarding to those attending. Every design must be a visual feast!"
Clients say, "Next Level's Marketing Communications exerts a powerful positive influence on the performance of those eligible during the time leading up to the trip, and delivers lasting emotional impact via the memories and enjoyment after the trip." That has been proven to boost performance results in subsequent years, compounding the positive results.
About Next Level Performance
Next Level Performance provides the incentives, recognition, and rewards programs that help companies realize growth and lasting ROI. Partners achieve more by motivating salespeople, employees, channel partners, customers, and consumers. Signature products and services include: Great Rewards®, TotalPRO® and Applaudit™ — social recognition and rewards online software solutions; Agent Rewards — channel sales incentive campaign platform; Great Escapes® — individual travel rewards; and Deluxe Group Incentive Travel. All are built on 43 years of experience delivering award-winning leadership and white glove service.
SOURCE Next Level Performance
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