NextHome Announces Luxury Brand, Casan Collection

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There’s a new name in luxury real estate, and a new benchmark

“We created Casan to be the new benchmark in luxury real estate,” said James Dwiggins, Chief Executive Officer of NextHome, Inc.

NextHome entered the real estate space in 2014 to make a difference in the industry. So what is the NextHome difference? We listen. As a franchise, NextHome has taken great strides within these six years, overcoming various challenges that spurred new strategies to best fulfill the needs of our NextHomies as they service hundreds of unique markets across the country.

Introducing... The Casan Collection.

NextHome members are innovators, passionate about redefining the real estate experience in ways that prioritize the value of the human relationship. We understand that people looking to buy or sell their home are looking to do so with the greatest ease, placing their trust in us to expertly guide them through the process.

Luxury clients share these same qualities, plus an innate desire for something exclusive, someone who recognizes their unique wants and needs. The Casan Collection was specially designed to meet the standards of the top 10 percent of the market and set a new benchmark in luxury real estate.

Our commitment to elevating the highly specialized sale of luxury homes translates to the Casan Collection being available only to NextHome members who have completed a thorough training and certification course through the Institute for Luxury Home Marketing. As the leaders in this space for nearly two decades, the Institute has deep knowledge of the affluent clientele that makes up that top 10 percent of every market.

“The Institute’s intensive, two-day training program teaches real estate professionals how to work with the affluent and how to anticipate their ever-changing needs, especially in this market,” said Diane Hartley, President of The Institute. “Agents armed with this training and access to the beautiful branding of the Casan Collection will most certainly stand out in their markets.”

When creating Casan’s brand identity, we teamed up with the world’s leading design firm Pentagram to create what this new name in luxury real estate would look like. Along with the sophisticated visual identity, we developed a set of guidelines for the marketing package each Casan listing deserves. Implementing high marketing standards has been a major area of success for NextHome, and Casan will follow suit to ensure a superior experience.

Every Casan Certified agent and every home in the collection observes these high marketing standards that are strictly monitored, giving agents a formula for success in advertising these high-end residences. These guidelines include requisite usage of the elegant Casan yard signs and print materials, staging, professional photography and 3D tours, floor plans, along with the hand-curated tools LUXVT and Studeo.

LUXVT is a global advertising package like no other that features listings in top-tier media outlets such as The New York Times, The Wall Street Journal, Robb Report, Mansion Global, and duPont REGISTRY™. More than placement in these publications, LUXVT provides hundreds of international ads, an elegant video tour, social media marketing, and more. The integration between LUXVT and NextHome means no Casan agent has to enter the same data, again and again, the listing information is fed seamlessly between the platforms for maximum efficiency. Reaching a global audience has never been easier.

“LUXVT is extremely thrilled to be a part of the Casan initiative,” said Charles Bornheimer, LUXVT Founder and CEO. “LUXVT and NextHome share a vision for luxury real estate marketing that’s accessible and easy for agents while delivering an irresistible value proposition to home sellers. Through Casan, both agents and homeowners will benefit from this tech-driven, distinctive approach to luxury.”

A crucial component of Casan’s success comes from our partnership with Studeo. NextHome and Casan Certified agents enjoy automated digital storybooks for qualifying listings, showcasing a client’s residence through dynamic visuals, picture carousels, animations, and more. It’s an immersive experience that brings the story of the home to life, at a time when affluent buyers are looking for a compelling narrative.

“We created Casan to be the new benchmark in luxury real estate,” said James Dwiggins, Chief Executive Officer of NextHome, Inc. “Luxury is about exclusivity, which prompted an elevated brand identity and minimum marketing standards - thus setting the bar high and setting Casan Certified agents apart from the crowd. We’re adding to the NextHome brand, building an elite collection of marketing and tools to give our agents the edge over the competition.”

Gaining the trust of refined clientele comes with an unwavering commitment to excellence with zero shortcuts. NextHome’s Casan Collection is the next level of luxury real estate.

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

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Petya Manning
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