Niche Traveling Continues to Grow, Consuming 18% of Travel Market in 2019

Share Article

Modern Travelers are searching for highly tailor-made experiences that speak precisely to their demands. “Port of Go!” – Cruise, Destination & Travel Showcase! is uniquely positioned to provide industry retailers with a platform to reach avid, motivated travelers.

News Image
"What these trends suggest”, says Kelly, “is that consumers want choice above all in 2020. They are demanding options when it comes to how they travel, where they go, and what experiences they want to enjoy when they arrive."

After a decade of growth fueled demand after the Great Depression of 2008-2009, the global travel industry continues to enjoy vast success. Today’s Modern Travelers are seeking more exclusive, highly customized, and trendier experiences to further disrupt current industry norms. With technology advances through smartphones partnered with a higher demand for niche travel experiences—consumers can access travel education in real-time at their leisure. What’s most exciting for consumers now, is that they can personalize every detail of their travel experience. Prosaic, conventional vacation tours have become age-old.

“In today’s competitive travel market, industry providers need to pay close attention to what their audience wants,” says R. Stan Kelly, Founder and CEO of Othal Partners, a business development and management organization specializing in full-service creative marketing, advertising, communications, and large-scale marketing events for Big Name brands for nearly three decades. “Hotels, airlines, cruises, tours, and especially ground transportation are all experiencing disruptive change. It’s critical that providers are aware of the latest trends to capture revenue from their most avid travelers.

Most Disruptive Travel Trends of 2020

What are the top 7 travel disruptors and biggest trends in 2020? Above all, choice will be the biggest, most sought-after travel luxury among a diverse variety of trends. The CLIA 2020 State of the Cruise Industry report indicates its industry will attract 32 million passengers, especially with themed voyages ranging from their favorite music groups to hobbies with like-minded fans.(1)(2) Highly customized, niche “travel for one” comprised 18% of the travel market in 2019 and will rise among single adults of all ages in 2020.(3)

“Experience” travel with a purpose culture will gain more traction, from the Tokyo Olympics to tracing your ancestors.(4) According to Frommers, social-media driven mobile bookings will be a trend.(5) Sustainability for high-end luxury travel experiences with the purchase of carbon offsets will be less of a trend and more of an imperative.(6) And Forbes emphasizes that “virtual reality travel and tourism are made for each other”.(7)

“What these trends suggest”, says Kelly, “is that consumers want choice above all in 2020. They are demanding options when it comes to how they travel, where they go, and what experiences they want to enjoy when they arrive. Finding ways to accommodate those needs is an increasingly important factor for vendors in today’s vast travel industry.”

For details on “Port of Go!” – Cruise, Destination and Travel Showcase, and vendor information, visit https://www.portofgo.com/

About the “Port of Go!" - Cruise, Destination & Travel Showcase!”:

"Port of Go!" – Cruise, Destination & Travel Showcase!  is a new, twice a year, consumer-focused exposé designed for all travel and tourism related organizations.  "Port of Go!" is set to launch October 10 & 11, 2020, at the Orange County Convention Center in Orlando, FL, with a second event slated for the southwest in the Spring 2021. This multi-faceted show is aimed to attract the savvy traveler and offer education, luxury or choice, and travel exclusives. Meanwhile, “Port of Go” provides travel organizations with an opportunity to increase their income through new exposure, growth stimulation, and market development by engaging in its competitive advantage program.

“Travel Ticket Magazine” is a travel industry publication that launches in July 2020 that provides additional advertising exposure to supplement the marketing strategies of each participating organization.

Both entities are created, owned, and operated by Othal Partners, LCC – a 30-year, Full-Service Advertising Agency that specializes in Creative Marketing and Corporate Communications. It was founded by R. Stan Kelly – an industry mogul bringing experience backed by account work with Big Name brands such as: Walt Disney, Orlando Magic, and Sprint Corporation. For more information, visit https://www.portofgo.com/ and https://www.othalpartners.com

1. “2020 State of the Cruise Industry Report”, CLIA, December 12,2019, cruising.org/-/media/research-updates/research/state-of-the-cruise-industry.pdf.
2. Lamberg, Erica, “Theme cruises explode: From '80s music to auto racing, there's a cruise for every fandom”, USA Today, January 8, 2020, usatoday.com/story/travel/cruises/2020/01/08/theme-cruises-speciality-cruises-industrys-gateway-drug/2806945001.
3. Temblador, Alex, “25 Best Vacations for Solo Travelers in 2020”, Travel Pulse, January 10, 2020, travelpulse.com/gallery/features/25-best-vacations-for-solo-travelers-in-2020.html.
4. Yadegaran, Jessica, San Jose Mercury News, “Culture Trips top 7 ‘city loops” destinations…”, December 2, 2019, mercurynews.com/2019/12/02/travel-culture-trips-top-7-city-loop-destinations-for-2020.
5. Frommer, Pauline, Frommers.com, “The Top Travel Trends for 2020”, frommers.com/slideshows/848390-the-top-travel-trends-for-2020.
6. Domer, Robyn, Development Counsellors International (DCI), “Trends in Travel and Tourism 2020”, November 27, 2019, aboutdci.com/2019/11/trends-in-travel-and-tourism-2020.
7. Chandler, Simon, Forbes, “The Age of Virtual Reality Tourism is Fast Approaching,” January 9, 2020, forbes.com/sites/simonchandler/2020/01/09/the-age-of-virtual-reality-tourism-is-fast-approaching/#458b7c8670da.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karla Jo Helms
JOTO PR
727-777-5140
Email >

Kimberly Zambrello
JOTO PR
727-777-4622
Email >
@JoToPR
Follow >
Visit website