97% of marketers report personalization has helped drive business outcomes
MIAMI (PRWEB) February 03, 2023
A whopping 97% of marketers achieved growth in business outcomes as a result of their personalization efforts, as per Salesforce. It stresses the importance of brands relying on optimized marketing experiences to drive more sales and revenue.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Nick Dimitriou, the head of growth at Moosend, an email marketing software and a Sitecore company to learn why personalization matters in email marketing.
Interview highlights include:
- The effective, organic ways brands can include personalization in their email marketing campaigns
- The role of segmentation in driving engagement and conversions
- How Moosend stands out from other competitors on the market and how businesses can leverage the platform
- The company’s strategy behind the huge number of free resources for its customers
- The tools Moosend integrates with and the benefits of these integrations for both companies and clients
- The platform’s acquisition by Sitecore and how it complements its offerings
- The best event marketing best practices
Get to know these and more in the full Spotlight interview.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.