Nick Dimitriou Of Moosend On Personalized Customer Experience [DesignRush Spotlight]

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97% of marketers report personalization has helped drive business outcomes. DesignRush talked to Nick Dimitriou of Moosend about the benefits of personalization in email marketing.

DesignRush Spotlight: Interview with Moosend on personalized customer experience

97% of marketers report personalization has helped drive business outcomes

A whopping 97% of marketers achieved growth in business outcomes as a result of their personalization efforts, as per Salesforce. It stresses the importance of brands relying on optimized marketing experiences to drive more sales and revenue.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Nick Dimitriou, the head of growth at Moosend, an email marketing software and a Sitecore company to learn why personalization matters in email marketing.

Interview highlights include:

  • The effective, organic ways brands can include personalization in their email marketing campaigns
  • The role of segmentation in driving engagement and conversions
  • How Moosend stands out from other competitors on the market and how businesses can leverage the platform
  • The company’s strategy behind the huge number of free resources for its customers
  • The tools Moosend integrates with and the benefits of these integrations for both companies and clients
  • The platform’s acquisition by Sitecore and how it complements its offerings
  • The best event marketing best practices

Get to know these and more in the full Spotlight interview.

About DesignRush: is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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Maja Skokleska
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