NOM Launches Industry-First Trusted News Package

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Custom Curated Collection of Trusted Content on YouTube Offers Advertisers Access to Legitimate News Outlets

NOM, the leading solution for brand-suitable, contextually relevant video advertising, today announced the NOM Trusted News Package, a custom-curated YouTube news package for advertisers seeking suitable content to confidently run campaigns on amidst election toxicity, the proliferation of disinformation and conspiracy theories. The innovative solution was compiled after months of review and analysis of industry reports and research conducted by third parties.

Advertisers have inadvertently been spending millions of dollars to fund fake news, racism and conspiracy sites. In addition to funding disinformation, marketers are wasting their ad budgets and jeopardizing brand equity by aligning with potentially damaging and unsuitable content. Recently, both the Trump and Biden campaigns unknowingly ran ads on YouTube channels controlled by Russian and Chinese state-backed media. In addition, the IAB reports (https://bit.ly/31OnBep) that nearly 90 percent of news organizations experienced major ad cancellations during the pandemic, even while seeing large jumps in traffic. Understanding the significant impact of online misinformation and polarization with respect to elections and shifts, NOM created the Trusted News Package.

“Blacklisting keywords and machine learning alone hasn’t proven up to the task,” said Brian Atwood, CEO of NOM. “Given that news content has the potential to be startling, it's important for advertisers to have access to reputable news outlets, allowing them to reach a highly engaged audience at scale. If advertisers feel they need to avoid news altogether, it has the detrimental effect of de-funding legitimate journalism, which is more important than ever right now.”

The NOM Trusted News Package was created utilizing a combination of machine learning and human review to identify news outlets displaying high levels of unbiased journalistic integrity, accuracy, and willingness to fact check stories. These outlets were then cross-checked against reports from media bias watchdogs and news literacy advocacy groups such as: Ad Fontes Media, Pew Research Center, Media Bias/Fact Check and Poynter.

Publishers with direct associations to foreign governments, political parties, or questionable influential ownership were automatically removed. National and local outlets were graded and ranked on these factors and the top scorers with active YouTube channels were added to the package. The result is a collection of trustworthy, fact-focused and brand suitable news-based YouTube content that delivers over 2.3 billion monthly views.

“Unfortunately algorithmic feeds on social platforms too often prioritize polarizing junk news over good journalism,” said Vanessa Otero, CEO of Ad Fontes Media. “We rate the news for bias and reliability by looking at the source itself; these ratings can be used by advertisers to positively impact the news ecosystem, which aligns perfectly with NOM’s commitment to brand-suitable, contextually relevant video advertising.”

For more information on NOM or the Trusted News Package please visit https://www.thisisnom.co/.

ABOUT NOM
NOM is the market leader for brand-suitable, contextually relevant video advertising. The NOM platform ensures ads reach the right YouTube, video and social audiences and are aligned with content that reflects each brand’s values. With a unique commitment to complete transparency, brands and agencies achieve the best effectiveness and efficiency metrics in the industry. Learn more at http://www.thisisnom.co and on LinkedIn and Instagram.

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Arrianna Hamrah
NOM
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