Nonprofit Industry Veteran to Engage with Moore DM Group

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Kyla Shawyer to assist company in a variety of capacities

Kyla Shawyer

Shawyer, a nonprofit industry veteran and former CEO of The Resource Alliance and International Fundraising Congress (IFC) has more than 20 years of experience in fundraising, marketing and resource mobilization for international nonprofit and commercial sectors.

Moore DM Group is pleased to announce Kyla Shawyer will engage with the company in a variety of capacities including: the future of fundraising innovation and leadership, international expansion, deepening U.S. market engagement, and leveraging strategic investments for broader sector learning and development.

Moore DM Group President Geoff Peters made the announcement earlier this week. “Kyla is a great leader and a brilliant strategist who is well known for her international work with Operation Smile and later for The Resource Alliance,” Peters said. “I’m very pleased she has agreed to work with us and look forward to her contributions to our continued growth.”

Shawyer, a nonprofit industry veteran and former CEO of The Resource Alliance and International Fundraising Congress (IFC) has more than 20 years of experience in fundraising, marketing and resource mobilization for international nonprofit and commercial sectors.

Prior to her time leading The Resource Alliance, Shawyer served in key leadership positions at Operation Smile International, including chief operating officer and senior vice president of international fundraising and marketing, where she was responsible for international operations and global resource expansion, creating the organization’s first globally-integrated fundraising, marketing and communications strategy.

“Geoff and the MDM team are committed to investing in innovations that deepen engagement and connection, building truly collaborative frameworks,” Shawyer said.

“I am excited about the opportunity to share experiences on global innovation in the social impact sector. There seems to be a universal thirst for better, faster change. More and more people are keen to find a sense of purpose, an outlet for their values. That’s great news for good causes if they can truly align their organizational values with those of people who want to turn their personal values into action,” Shawyer added.

In addition to her fundraising experience, Shawyer is an active member of the nonprofit community serving on a variety of industry boards. She is passionate about encouraging nonprofits across the world to see themselves not just as a sector, but as part of a vibrant ecosystem of social good that comprises many other ideas, solutions and players.

About Moore DM Group
Moore DM Group is a global leader in direct response marketing focused on all facets of the consumer experience. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening the sector. For more information go to mooredmgroup.com.

For more information contact:
1st Degree (PR Agency for Moore DM Group)
Amy Haynes
212-222-3861
ahaynes(at)1stdegree.com

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Amy Haynes

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