North Carolina’s No. 1 Selling Craft Vodka Expands Executive Leadership Team

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SOCIAL HOUSE® Vodka welcomes a new CFO as the spirits brand continues momentum

SOCIAL HOUSE® Vodka, the handcrafted and gluten-free vodka brand from North Carolina, today announced Jeff Eakes as its chief financial officer. Eakes brings nearly 35 years of corporate finance experience at SAS Institute Inc. to oversee financial planning for North Carolina’s No. 1 selling craft vodka.

Prior to joining SOCIAL HOUSE® Vodka, Eakes served as the senior director of corporate treasury at SAS, where he helped grow annual revenues from $70 million to over $3 billion during his tenure. He also managed $1.8 billion in corporate cash flow and investments, currency/foreign exchange strategies and exposures, and all banking relationships for the global software company. His induction into the craft spirits brand began as an early advisor for SOCIAL HOUSE® Vodka, which increased his understanding of the business through continuous involvement and connection with its leadership team.

“Jeff’s vast knowledge and expertise position him as the ideal candidate to help achieve SOCIAL HOUSE® Vodka’s financial goals, joining us at a pivotal time as we spearhead our aggressive growth plans to deliver big results for our shareholders,” said Cary Joshi, president, SOCIAL HOUSE® Vodka. “Jeff is essential to our financial system as we enter the new year, bolstering our team even further and giving us the capacity to scale the brand as we prepare for big initiatives in the near future.”

SOCIAL HOUSE® Vodka continues to be a growth leader among all North Carolina-made vodka brands, with a more than 36% market share for North Carolina bars, restaurants and residents, according to the National Alcoholic Beverage Control Association.

“Ever since my original introduction to SOCIAL HOUSE®, I’ve been continually impressed with not just the quality of the product, but also by the team, what they’ve already accomplished and their vision for the future,” said Jeff Eakes, chief financial officer, SOCIAL HOUSE® Vodka. “After spending decades overseeing financial strategies and relationships for a global brand, I’m eager to join SOCIAL HOUSE® at a critical point in its evolution to help manage the growth trajectory and continue to scale the company.”

Founded by experienced trailblazers within the restaurant, hospitality and spirits industries, SOCIAL HOUSE® Vodka set out to activate the power of friendship and create a premium vodka made from farm-to-flask in North Carolina at its renovated Kinston distillery, Three Stacks Distilling Company.

SOCIAL HOUSE® Vodka, a farm-to-flask spirits brand, artfully crafts the highest-quality, locally sourced and authentically American vodka for all to enjoy their own “SOCIAL HOUSE® Moments.” From milestone celebrations to impromptu gatherings, SOCIAL HOUSE® Vodka accompanies those opportunities to create, discover, experience and better enjoy life’s moments with friends and loved ones. At SOCIAL HOUSE® Vodka, the power of friendship is king, wholeheartedly believing that when good friends come together, great things can happen. That's how the journey began and how it will continue. For more information, visit or engage with SOCIAL HOUSE® Vodka using #LiveSocially via, and Live Socially. Enjoy Responsibly.™

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