Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Northern Commerce Expands Content Supply Chain and Data-Driven Personalization Capabilities with Acquisitions of Freedom Marketing and Project 3 Consulting


News provided by

Beringer Capital

Mar 04, 2025, 08:00 ET

Share this article

Share toX

Share this article

Share toX


Beringer Capital portfolio company, Northern Commerce ("Northern"), a digital transformation consultancy, has completed the acquisitions of Freedom Marketing ("Freedom"), a content supply chain consultancy specializing in Digital Asset Management, and Project 3 Consulting ("Project 3"), a data and marketing technology consultancy specializing in analytics and Customer Data Platforms.

TORONTO, March 4, 2025 /PRNewswire-PRWeb/ -- The integration of Project 3 and Freedom's next-generation capabilities meaningfully expand Northern's service offering and deepen key strategic partnerships with leading technology providers such as Adobe, Google, and Tealium. These acquisitions bring together the strategic capabilities required to help enterprise brands deliver personalized experiences at scale and drive outcomes across their digital channels.

ABOUT FREEDOM MARKETING

"The additions of Freedom Marketing and Project 3 Consulting unlock new growth opportunities for Northern by creating a unique next-generation service offering primed to drive digital transformation priorities for enterprise brands" - David Saunders, Associate Partner at Beringer Capital

Post this

Founded in 2014 and based in Virginia, Freedom established itself as a leader in enterprise digital asset management and content supply chain consulting, becoming renowned for their technical expertise in Adobe Experience Manager (AEM) Assets. Partners Beau Brewer and Aaron Baecker have spent the past decade understanding and improving holistic, end-to-end content supply chain processes for enterprise brands. As brands require greater content volume, variety, and velocity to meet customer experience expectations across myriad channels, and as enterprises seek opportunities to responsibly leverage generative and assistive artificial intelligence (AI) to scale operations, the content supply chain is set to transform the way brands create, manage, and distribute content. Enterprise brands are increasingly in need of partners with the strategic vision and technical skillsets required to activate brand and marketing content across paid and owned channels. Freedom specializes in helping organizations navigate these complexities, ensuring they adopt modern content supply chain processes to enable personalized experiences at scale.

"We're thrilled to be joining Northern," said Beau Brewer, founder of Freedom Marketing. "Our expertise in digital asset management is a natural fit with Northern's capabilities in digital experience and commerce. Together, we'll be able to provide deeper strategic guidance and implementation services to brands throughout the content supply chain and content lifecycle".

ABOUT PROJECT 3 CONSULTING

Established in 2020 by founder Scotty Hagen and based in Wisconsin, Project 3 operates at the intersection of customer data, analytics, tag management, and compliance. The firm provides strategy-led analytics and customer data solutions that power data-driven marketing strategies, business intelligence, and personalization initiatives. Project 3 helps global brands design complex analytics and reporting solutions to inform marketing and business strategy, evolve data collection and regulatory compliance practices for competitive advantage, and implement customer data platforms (CDPs) to enable personalization at scale. Project 3 has extensive experience in Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform (AEP), Google Analytics 360, and several CDPs, including Adobe's Real-Time CDP and Tealium.

"Joining Northern is an exciting next step for Project 3," said Scotty Hagen. "The partnership will allow us to enhance our enterprise service offering, tap into a broader vision for enterprise personalization, and align with a team that shares our perspective on the market's potential. Together, we're creating a more comprehensive solution for our global clients while accelerating our impact in the industry."

ABOUT NORTHERN COMMERCE

Headquartered in Ontario, Canada, Northern has been at the forefront of designing and implementing digital experience platforms and commerce solutions for industry leading brands and for public sector clients since 2015. Northern is a trusted strategic partner across leading technology ecosystems including Adobe, Acquia, and Salesforce.

Beringer Capital's strategic investment in Northern Commerce in November 2024 set the stage for an ambitious growth strategy centered on innovation and digital transformation. The acquisitions of Freedom and Project 3 are foundational to Beringer's value creation strategy focused on building a leading North American digital consultancy and supporting best-in-class Canadian companies on international expansion through accelerated organic growth and strategic M&A.

"Investing in companies at the forefront of digital innovation is core to our strategy, and these acquisitions further solidify Northern's position as a category leader," said David Saunders, Associate Partner at Beringer Capital. "The additions of Freedom Marketing and Project 3 Consulting unlock new growth opportunities for Northern by creating a unique next-generation service offering primed to drive digital transformation priorities for enterprise brands. We are excited to support Northern in this next phase of growth and look forward to seeing the value this expanded platform will bring to the market."

"Strategic M&A has always been part of Northern's strategy and a key driver of our evolution and growth as an organization," said Michael Delorenzi, President and Founder of Northern. "We have a strong track record of successfully integrating add-on acquisitions, ensuring that new capabilities seamlessly complement and strengthen our core offerings. Our approach remains focused on identifying strategic opportunities that align with our vision and delivering a fully integrated solution for our clients."

"As we look ahead, Northern is focused on bringing more innovative solutions to our enterprise clients," said Mark Kelley, CEO of Northern. "For brands to compete and win in the digital economy, they must continue maturing their ability to meet consumers' insatiable demand for content and rising expectations for personalized experiences. Achieving this requires marrying content strategy, data strategy, and marketing operations, as well as the responsible adoption of AI for internal and external use cases. The addition of Freedom Marketing and Project 3 Consulting significantly enhance our ability to be a strategic partner to our clients in the commercial and public sectors, bringing together world-class consulting and technology capabilities in content supply chain and customer data."

As Northern enters this next phase of growth, the executive leadership team is focused on leveraging synergies across its expanded platform, reinforcing relationships with technology partners, and helping brands ensure long-term success in a rapidly evolving digital landscape.

For more information, visit: www.northern.co

ABOUT BERINGER CAPITAL

Beringer Capital is a private equity firm specializing in the information, marketing, and technology sectors. The firm leverages its financial and intellectual capital to invest in middle-market companies that are strongly positioned to benefit from accelerating trends toward digital transformation. Beringer's focus on value creation, as well as its strong track record with add-on acquisitions, helps visionary leadership teams to deliver exceptional customer experience and accelerated growth.

Beringer Capital has offices in Toronto and New York.

For more information, visit: www.beringercapital.com

Media Contact

Chad Paparoni, Beringer Capital, 1 416-928-2166, [email protected]

SOURCE Beringer Capital

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.