Northside Breaks Down Barriers to the Great Outdoors

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Leading footwear manufacturer expands e-commerce as COVID fuels unprecedented escapes to nature

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Northside, The Other Side of Outside

We design and build $45 - $80 boots that perform like most $120 boots. That is the core mission of our company, to make the outdoors accessible to everyone. This drives everything we do. We are obsessed about designing and building the best outdoor footwear.

Months of staying distant, shut downs, and anxiety inducing trips to brick and mortar stores are driving Americans crazy. To avoid this stress, we’re turning to online shopping in search of products that will offer an escape from our new reality. And the one escape that everyone agrees will release the pressure, is the one place where social distancing is actually desired. And that’s the great outdoors.

Northside, the Pacific Northwest-based leader in outdoor footwear for families, recreational campers, and hikers, announced today new distribution through leading online retailer sites including REI.com, Kohls.com, ShoeCarnival.com, NordstromRack.com, Hautelook.com, Atwoods.com, GanderOutdoors.com, and FarmAndFleet.com.

“With continued brick and mortar shutdowns, we’re excited to bring even more people access to the outdoors through e-commerce,” said Jack Wolfin, President and CEO of Triple T Trading, owner of the Northside brand. “We design and build $45 - $80 boots that perform like most $120 boots. That is the core mission of our company, to make the outdoors accessible to everyone. This drives everything we do. We are obsessed about designing and building the best outdoor footwear.”

Northside believes that getting outside to the forest, park, beach, or desert should be available to everyone. The company prides itself on using quality materials, efficiently designing their products with intention, not frivolity, and making customer service and affordable access top priorities. The company builds relationships with the entire supply chain to ensure quality production, right down to the factories who build Northside boots, sandals, and shoes to exacting specifications. Sure, you can pay $250 for a pair of hiking boots. But with Northside, you can put a family of four in high performance boots for that price.

“When we founded Northside, we saw that many people and families were being excluded from the outdoors based on cost,” said Wolfin. “We believe that the physical and mental health benefits of being in nature should be accessible to all, no matter how much money you make, how fit you might be, or how much experience you may have.”

The company’s motto is “The Other Side of Outside.” The company understands that the outdoors should be enjoyed by all, not just the experts, thrill seekers, and wealthy. Families, first timers, and weekend adventurers deserve footwear that’s comfortable, durable, and that doesn’t break the bank.

Northside’s top all-season hiking boots include:

  • Men’s Gresham Mid Waterproof ($60), Snohomish Waterproof ($60), Gresham Low Waterproof ($55)
  • Women’s Freemont Waterproof ($75)
  • Kid’s Rampart Mid Waterproof ($45), Caldera Jr ($45), Cheyenne Jr ($45)

The company is obsessed with comfort and fit. Northside boots feature natural suede, breathable nylon, abrasion-resistant toe guards, moisture-wicking liners with seam sealed waterproofing to keep feet dry, quick lace-up closures, durable multi-directional outsoles to ensure traction in dry and wet conditions, and molded heel stabilizers. They also include contour-cushioned washable EVA insoles that ensure cushioning, with a padded collar and tongue for all-day comfort.

Northside boots are available nationwide at northsideusa.com, Amazon.com, REI.com, Nordstrom Rack, Scheels, Dunham’s Sports, Christy Sports, Runnings Supply, Sportsman’s Warehouse, Kohls.com, Shoe Sensation, Bob Ward and Sons, The Sportsman’s Guide, and more. For more information, see northsideusa.com.

About Northside
Based in Marysville, Wash., Northside is the leader in recreational outdoor footwear for families, hikers, and campers, offering a range of products from winter boots and trail shoes to sandals and slides. Northside specializes in making reliable, comfortable, accessible, and affordable products that have all the performance features causal outdoor enthusiasts need. Northside believes that the outdoors should be enjoyed by all, no matter what budget, experience, background, or fitness level. Triple T Trading, the owner of the Northside brand, was founded in 1985 with the goal to design, manufacture, and sell well-made footwear at a great value.

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Lacie Peterson
Northside
+1 206-280-4498
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