Northwest Plan Services rebrands to NWPS

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Firm making change to establish clear brand identity and promise across all NWPS locations.

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It was time to remove the regional reference in our name to reflect our national presence without erasing our history. The acquisition of multiple firms and new clients across time zones has truly made us a national firm.

Northwest Plan Services, Inc., an independent provider of retirement plan recordkeeping, consulting, actuarial and administration services, today announced a rebrand to NWPS. The rebranding comes after several successful and significant acquisitions and new client wins across the country in the retirement plan services industry over the past five years.

Tim Wulfekuhle, President and CEO explains “It was time to remove the regional reference in our name to reflect our national presence without erasing our history. The acquisition of multiple firms and new clients across time zones has truly made us a national firm. We intend to take advantage of this to keep evolving our services to meet plan sponsor needs.”

Headquartered in Seattle, NWPS began expanding in the Spring of 2015 with Maryland-based CDM Retirement Consultants, Inc. Trautman, Maher & Associates in the Seattle area was acquired in the summer of 2016. Kaufmann and Goble Associates, an industry leader in multi-employer trusts in San Jose, California came aboard in August of 2018. In March of 2020, Venuti and Associates was the latest acquisition, further adding to our actuarial and consulting expertise.

As a national leader serving start-ups to Fortune 500 companies, NWPS has stood out in the industry by landing several large market plans in the last few years. These new client wins combined with acquisitions have boosted assets under administration to approximately $35 billion while serving nearly 400,000 participants. Tom Rouse, Director of Marketing says, “We plan to continue with this momentum, and we think establishing a clear brand identity across all locations facilitates just that. We want our brand to reflect this new stage in our growth yet still align with our roots.”

NWPS services 401(k), 403(b), 457, ESOP and other types of defined contribution plans, defined benefit pension plans, including cash balance plans, as well as providing health and welfare plan services. For more information, please visit http://www.nwpsbenefits.com or contact Tom O’Brien at (206) 588-4577.

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Thomas O'Brien
NWPS
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