PALO ALTO, Calif., Feb. 25, 2020 /PRNewswire-PRWeb/ -- Notivize, a collaborative platform that allows non-technical product teams to own and drive product engagement via intelligent user notifications, today announced its seed financing. A player in the emerging product team tools category, Notivize is a pioneer in technologies that give product managers and product marketers the solutions they need to continuously optimize product experiences without relying on code changes.
The funding will be invested in growing the Notivize notification platform which can be used to easily define events that trigger notifications, test delivery channels and content, and manage message templates. All companies maintain software apps, but often fall short in creating on-going engagement due to the complexity in notifying users at the perfect time with the most useful message – Notivize allows teams to learn faster and customize app messages for every user.
"Our goal is to give product managers and marketers who are directly responsible for engagement metrics the ability to control their own destinies," said Matt Bornski, co-founder of Notivize. "In the past app notification cadences have fallen flat when it came time for teams to really learn and optimize around user behavior. Under-staffed engineering teams do their best to satisfy the most basic notification requirements, product teams beg and steal resources, and marketing teams have no direct influence on the outcome. Notivize allows non-technical teams to build and iterate the entire app notification lifecycle without being dependent on busy engineers."
"We help some of the biggest companies in the world with strategy and execution of their innovative product experiences. A big part of this is getting consumers to engage over time," said Chris Basey, CEO of CoMedia Design. "Notivize has made this easy to perfect and gives our clients the ability to increase product engagement in rapidly changing markets."
Since launching a beta in 2019, Notivize has experienced rapid growth with hundreds of thousands of notifications delivered and expansion of every customer account.
"The steady march of low-code and no-code solutions into the product management and marketing stack continues to unlock market velocity and product innovation," said Michael Fertik, Founder and Managing Partner of Heroic Ventures. "Having been an early investor in several developer platforms, it is clear that Notivize has cracked the code on how to empower non-technical teams to manage critical yet complex product workflows. We are excited to be in Notivize's corner from day one."
"The Notivize platform is game-changing", said Ted Everson, CPO at Portobel. "As a provider of modern cold-chain shipping and IoT-based monitoring solutions we know that notifications are critical to our customers' success. Notivize has allowed us to customize, scale and drive our customer engagement experiences."
Notivize is also announcing integrations with notification delivery platforms including Amazon SNS / SES, Twilio and SendGrid as well as analytics solutions for enterprises.