Notorious Lift, the powerlifting footwear brand engineered for serious athletes, announces the official launch of the Sumo Sole Gen 5 — the next generation wide toe box training slipper built for strength athletes, approved for all global Powerlifting and Strongman federations, now available at notorious-lift.com.
BUENA PARK, Calif., March 25, 2026 /PRNewswire-PRWeb/ -- Notorious Lift, the leading powerlifting footwear brand built specifically for strength athletes, today announced the official launch of the Sumo Sole Gen 5 — the next generation wide toe box training slipper, now available exclusively at notorious-lift.com.
Approved and eligible for all global Powerlifting and Strongman federations, the Sumo Sole Gen 5 builds on four previous generations of athlete feedback and real-world meet testing. Featuring a wide toe box for improved stability and comfort, zero heel-to-toe drop, and the new Novus™ 3.0 Griptech outsole — just 3.8mm total stack height — the SSG5 is the thinnest high performance powerlifting slipper on the market.
Key features of the Sumo Sole Gen 5 include:
- Wide Toe Box: Room for toes to splay and actively grip the floor, improving balance and force generation
- Zero Heel-to-Toe Drop: Perfectly flat sole with no unnecessary cushioning that could compromise stability
- Novus™ 3.0 Griptech Outsole: Proprietary high-friction rubber compound at only 3.8mm total stack height for maximum traction and ground feel on all surfaces
- Dual-Strap System: Secure fit throughout warm-ups and competition attempts
- Slipper Construction: Lightweight knit upper with laser-cut ventilation — breathable and comfortable, but structured where it matters
- Federation Approved: Eligible for all global Powerlifting and Strongman federations
"Every generation of the Sumo Sole is built around one thing: helping lifters pull more weight," said Joe Chau, founder of Notorious Lift. "Gen 5 is the product of years of feedback from competitive powerlifters who demand footwear that actually keeps up with them on the platform."
The Sumo Sole Gen 5 is priced at $79.99 and is now available at notorious-lift.com in two colorways — Stealth and Bliss White — with US Men's, US Women's, and EU sizing options.
About Notorious Lift
Notorious Lift is a powerlifting footwear brand built by lifters, for lifters. Based in Buena Park, California, the company designs competition-focused shoes and accessories engineered to maximize performance on the platform. Every product is developed with competitive athletes in mind, from beginner meets to national-level competition.
For more information, visit notorious-lift.com.
Media Contact
Travis Nguyen, Notorious Lift, 1 7147972121, [email protected], www.notorious-lift.com
SOURCE Notorious Lift
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