"I was immediately drawn to Novio because of its people, philosophy, and unique approach to solving not just brand, but also business problems."
SAN FRANCISCO (PRWEB) November 14, 2019
Novio, Inc., a creative consultancy that works directly with the CEOs, Founders, and CMOs to help transform their business through brand design and storytelling, announced today that Eric Solomon has joined the agency in the newly created role of Chief Marketing Officer in Residence.
"One of our core values at Novio is empathy—the ability to understand the feelings and attitudes of others. It’s essential to creating truly meaningful brand work," said Leigh Pyle, Novio Managing Partner. "In our ongoing quest to keep creating emotional, foundational, transformational work for CMOs, we figured we should hire one of our own. So we brought in Eric."
Solomon joins Novio after serving as a marketing leader at some of the most well-known technology companies in the world—including YouTube, Spotify, and Instagram. He’s also held senior brand strategist roles at Goodby, Silverstein & Partners and Venables Bell & Partners. Prior to entering the advertising world, Eric worked in academia, earning his Ph.D. in psychology at Northeastern University and working as a researcher at UCSF. He is based in New York.
"I was immediately drawn to Novio because of its people, philosophy, and unique approach to solving not just brand, but also business problems," says Solomon. "I am thrilled to be here as Novio continues in its mission to help brands be in the market for hearts and not just chase wallets."
For the last eight years, Novio, founded by Creative Directors, Jay Rendon and Paul Curtin (both Eleven and Goodby veterans), has partnered with some of the most compelling brands including UCSF, XOJet, Personal Capital, HP, and Ventana Big Sur. The agency serves as strategic thinkers and creative consiglieres, and collaborates on everything from global branding initiatives and unique digital experiences to traditional advertising campaigns and thought-provoking content.
For more information on Novio, please visit novio.com.