Now Available: The Healthcare Marketing Trends Playbook 2019

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Smith + Jones publishes playbook and stat pack outlining top issues facing healthcare marketers

Our trends playbook helps healthcare marketers navigate the constantly changing marketing landscape from day to day, leaving them in a better, more informed position.

Healthcare marketing agency Smith & Jones published their fifth annual trends report this week, available now on their website. “The Healthcare Marketing Trends Playbook 2019” is a practical guide outlining the top decisions marketing leaders will have to make in 2019. This year the report is accompanied by a stat pack with 60+ slides of supporting data.

Each of the thirteen trends include action steps that marketing leaders can implement to make 2019 their best year yet. Some of the topics include:

  • Why patient experience is a top priority and a smart investment for healthcare organizations.
  • What millennials want from providers and how you can deliver.
  • Why your website traffic doesn’t matter anymore in an age of search and in-app content.

What’s different about this trends report? “Most pundits in healthcare marketing follow a script that generates interest through scary headlines,” said Smith & Jones account planner and author Braden Russom. “But that format doesn’t help healthcare marketers in the short term. Our trends playbook helps them navigate the constantly changing marketing landscape from day to day, leaving them in a better, more informed position.”

The 2019 stat pack includes over 60 slides filled with relevant data supporting each trend. The Trends set is available for free on the Smith & Jones website here.

Where healthcare brands come to get better

Smith & Jones is the healthcare marketing agency that specializes in treating brand reputation, service line volume and organizational alignment conditions. Learn more at smithandjones.com.

Contact:
Mark Shipley (518) 272-2500

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Katie Sorce
Smith & Jones
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