Now Is the Time to Train Better and Support Front Line Workers with Brute Force

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The functional training gear brand gives back to support the fight against the COVID-19 Pandemic.

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“Our thoughts and prayers are with all of those dealing with the virus, and we are especially thankful and in full support of the millions of first responders protecting their communities while we stay home,” said Justin Eberle, President of Brute Force Training.

Brute Force is the creator of tactical workout gear and training programs with a captive audience of military and police and fire departments in addition to athletes and fitness enthusiasts. As the COVID-19 Pandemic continues to involve more of these brave men and women on the front lines everyday, the brand with preparedness coursing through its veins is stepping up to do more.

Brute Force has strong ties to a community of men and women who are currently putting themselves on the line in the name of our safety. Brute Force has long been dedicated to serving those who serve, and now, more than ever, this is a time to show appreciation. Anyone can show their support through the U R Brute Force Buy One Get One initiative.

When you buy any U R Brute t-shirt, 100 percent of the proceeds of your purchase will be used to fund PPE (personal protective equipment) and remote training equipment benefitting first responders and frontline medical personnel. As an additional thank you to those serving in this crisis, Brute Force will send another t-shirt for the cost of shipping to all Military & First Responders out working on the front lines. Those eligible can sign up for a unique order code.

“Our thoughts and prayers are with all of those dealing with the virus, and we are especially thankful and in full support of the millions of first responders, specialized units and medical professionals placing themselves in harms way to help protect their communities while we stay home,” said Justin Eberle, President of Brute Force Training.

In addition to supporting those on the front lines, Brute Force Training continues to help others maximize their fitness at home with the Denver, Colorado-made Athlete Sandbag Kit.

Designed for Unstable Load Training & at home convenience, the sandbag forces you to engage your body’s stabilizer muscles, building coordinated strength and balance throughout your body.

Learn more about the Brute Force Athlete Sandbag Kit:

Brute Force Athlete Sandbag Kit is adjustable in weight from 25-75 pounds, just add or remove sand to increase weight.
Used for convenient functional strength development and conditioning
Features high quality American Made materials including 1000D Military-Spec Cordura, Military Grade Velcro, 5 Panel Seat Belt Webbing and YKK Zippers.
Practical & Convenient - Can be used by anyone, anywhere, from garage to home gym fitness training to CrossFit gyms, and high level/professional athlete training environments. Brute Force Sandbags are used by first responders including Police/Fire/Special Ops fitness training programs and Military tactical training.
Brute Force Training Sandbags outfit every brand of the US Military including a full-service contract to the US Navy delivering Athlete and Strongman Kits to bases around the world.
Free 30 day at home trainings with daily workouts available
Available in a variety of colors with new, custom and camo options launching weekly
Proudly Made in Denver Colorado

As fitness plays an important role in health and safety initiatives, Brute Force sees this training equipment as a high-performing option for those who can’t afford to suspend a workout.

“Our gear is designed to serve as a mobile gym, offering versatility and portability in your daily training,” Eberle said. It’s a simple and straightforward training that is incredibly accessible for anyone regardless of their fitness background.”

For more information or to request press samples,


Brute Force is committed to offering gear and educational programs with an Unstable Load Training focus, where the nature of each exercise consists of shifting weight with sand. The concept behind the tactical fitness company began out of a Denver garage in 2009 when the inventor, a Mixed Martial Arts competitor and competitive CrossFit athlete needed better equipment to pursue this type of training further, thus creating the first sandbag. Over the years Brute Force has expanded its range of equipment and now offers a workout app and courses for consumers and professionals. The brand’s specialized training serves military, police and fire personnel to athletes and fitness enthusiasts. Made in Denver, Colorado.

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Leah Cybulski
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