Now Serving…MINT PIE! Mint Advertising Introduces Program to Improve Employee Engagement

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In a year when remote work arrangements have become the norm rather than the exception for companies of all sizes, MINT Advertising developed a turnkey Planned Intentional Engagement program, or PIE, to serve existing and new clients.

Mint Advertising Introduces Planned Intentional Engagement Program

“Especially this year, businesses owners and HR leaders needed to find ways to maintain culture and brand loyalty during an unprecedented time of working remotely and social distancing,” said Eric Schoenfeld, CEO of MINT Advertising.

In a year when remote work arrangements have become the norm rather than the exception for companies of all sizes, MINT Advertising developed a turnkey Planned Intentional Engagement program, or PIE, to serve existing and new clients.

“One thing we have learned from conversations with clients is that while work-from-home and hybrid arrangements are working in terms of productivity, they are failing when it comes to keeping employees connected to their co-workers and their company,” says Eric Schoenfeld, CEO and Co-founder of MINT Advertising. “So, we developed a plug-in program, based on our years of internal marketing experience, that we call ‘PIE’ for Planned Intentional Engagement.”

“This has been a year of tremendous transition at Whitman, and we wanted to reenergize our employees and rebuild our company culture,” says David Case, Senior Vice President of Whitman, an environmental and engineering consulting firm in Cranbury, NJ.

“The feedback we’ve received from our team since we kicked off our PIE program has been tremendously positive,” reports Mr. Case. “Mint has injected fun while helping us reconnect our employees and generate alignment on the Whitman Way Forward.”

“One of the biggest challenges faced by small and medium-sized businesses is maintaining employee connectivity and morale,” says Schoenfeld. “Especially this year, businesses owners and HR leaders needed to find ways to maintain culture and brand loyalty during an unprecedented time of working remotely and social distancing.”

A recent Gallup study reported that 51% of American workers are "not engaged" – they are psychologically unattached to their work and company. *

“With so much beyond our control, business owners need to do a better job of communicating internally to take their companies confidentially forward,” suggests Schoenfeld.

The culmination of decades of internal marketing and communications experience, MINT’s PIE program delivers a cadence of Planned Intentional Engagement for companies with minimal effort and admin for participating organizations.

Multiple studies have confirmed engaged employees are better, more productive employees. With a better understanding of company mission and values, engaged employees are more likely to live up to them, and deliver better service to customers.

To learn more about MINT’s Planned Intentional Engagement program, visit https://mintadvertising.com/pie-program/.

About MINT Advertising
Since 2002, MINT Advertising has been the unsung hero for many an internal marketing team, for businesses ranging from startups to franchises and national corporations, providing award-winning marketing strategy, messaging and creative work. Truly a full-service agency, in-house expertise includes gift card programs, social campaigns, B2B marketing, display and digital advertising, branding strategy, and public relations. For more information, visit https://mintadvertising.com/pie-program/.

*https://www.gallup.com/workplace/321965/employee-engagement-reverts-back-pre-covid-levels.aspx

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Sheri Wachenheim
Mint Advertising
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