nParallel is strategic in exhibit design and visionary in the application of technology.
Minneapolis, MN (PRWEB) July 25, 2013
nParallel announced its selection by Wilson Tool International to design and build Wilson Tool’s new tradeshow exhibit, including 20x40-foot and 30x40-foot configuration options. nParallel (Plymouth, Minn.) is a full-service agency that creates, crafts, and takes charge of exhibits, displays and fixtures that establish brands in tradeshow, retail and corporate environments. Wilson Tool (White Bear Lake, Minn.) is the world’s largest independent manufacturer of tooling systems for punch presses, press brakes and punch and die components for the stamping industry.
“nParallel is strategic in exhibit design and visionary in the application of technology yet down-to-earth and practical as well,” said Jeff Paulson, director of worldwide marketing, Wilson Tool International. “We were impressed with the work they have done for other clients and inspired by the design concepts they developed for us.”
For Wilson Tool, the basic challenge in its tradeshow program is to do more than present products but make the company stand out in the tradeshow environment and differentiate themselves from the competition. They want to convey and emphasize their technology leadership, commitment to customer service, and proven performance in providing specific solutions that meet their customers’ most exacting application requirements.
According to Al Jessen, senior 3D designer at nParallel, the agency’s design for the new Wilson Tool exhibit is streamlined and reflects a sophisticated yet approachable setting. The exhibit provides areas to showcase tooling solutions for punching, bending and stamping. The graphics focus attention on the customer experience and testimonials. In addition, a variety of technology applications, including augmented reality software and video conferencing, are incorporated to create dynamic brand experience elements and interactive opportunities to engage both existing customers and new sales prospects.
Wilson Tool International will use its new exhibit by nParallel for the first time at FABTECH 2013 – North America's largest metal forming, fabricating, welding and finishing event. It will be held at the North and South Halls of McCormick Place in Chicago, November 18-21, 2013. Banner will be at booth #S1931.
About Wilson Tool
Since 1966, Wilson Tool International® (http://www.wilsontool.com) has been a leading provider of tooling solutions that enhance the performance of sheet metal fabricating machinery worldwide. Wilson Tool is the world’s largest independent manufacturer of tooling systems for punch presses, press brakes and punch and die components for the stamping industry. Products are manufactured at the company’s world headquarters in White Bear Lake, Minn., USA, as well as at manufacturing facilities in Swindon, England, Shanghai, China and Parma, Italy. Wilson Tool’s network of sales engineers and international distributors operate in virtually every industrialized nation around the globe.
Marketers and retailers know that exhibits, displays and fixtures establish their brand experience, engage customers, and energize sales – if they are designed with imagination, skillfully crafted, and managed intelligently. Too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most compelling concepts. Their alternative is nParallel, the full-service agency that creates, crafts and takes charge of exhibits, displays and fixtures designed to exemplify brands. Whether the venue for connecting with customers is a show, a store or a headquarters, the pros at nParallel fulfill the big-picture vision with a sharp eye focused on the small details of disciplined production and meticulous program management. For excellence without compromise, count on nParallel (http://www.nparallel.com). Call us at 763-231-4801.
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