NRL Mortgage Mount Adams Group Experiences Unprecedented Growth by Exceeding Service in a Competitive Market

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As other lenders struggle to maintain their services during an unprecedented year, NRL Mortgage - Mount Adams Group has not only added new branches but has also managed to maintain their service standards.

As other lenders struggle to maintain their services during an unprecedented year, NRL Mortgage - Mount Adams Group has not only added new branches but has also managed to maintain their service standards.

In Cincinnati and across the country, we are seeing the definition of a seller’s real estate market – limited inventory, record-low interest rates and a great suburban migration, as the COVID-19 pandemic continues to wreak havoc. With no shortage of buyers, we are seeing houses fly off the market shelf. According to the Cincinnati Board of Realtors, the housing marketing experienced a 11% drop in new listings compared to the previous year, while there was an increase of 11.8% in home sales year-over-year. Additionally, Cincinnati set a record for home sales in 2020. While the housing economy in Cincinnati may signal a strong indicator for the mortgage industry, and it most certainly has, the influx of business has caused operational delays and processes unbeknownst to many. Originators that are swimming in business are experiencing a classic catch-22 by being unable to close business.

Because of the housing shortage, low rates, and increased competition in the housing market, it is imperative for Originators to work with the right lender to close deals. At NRL Mortgage, we are proud of our in-house Operational team, which allows us the ability to reach Clear-To-Close within 24 hours and Underwriting Approvals within 48 hours. These milestones allow our Originators and Borrowers the speed they need to make offers and close deals quickly. “Being flexible in the mortgage industry is key but being flexible during the mortgage industry’s most productive year is imperative to an Originator’s growth and income. What we have at our organization is the ability to scale in service and turn times when the industry ramps up. This allows our Originators to become successful without being hindered by operational limitations.” says Azadeh, when asked why Originators are joining his team. While many large banks specialize in checking and banking accounts in addition to mortgage lending, NRL solely focuses on one service: financial lending, thus allowing us to become extremely competitive and efficient.

It is because of this that NRL has grown exponentially in the past year. Originators are making the move to NRL because of the ability to provide a level of service that the big banks and other lenders are not able to provide. “When you bring a group of people together that’s a start, but when you can get a group of people to work together in a proactive, positive work environment” says Jay Landolfo, Branch Manager of the Columbus location, who made the move to the Mount Adams group last year. “The region is providing Originators with real success. Seeing productive work environment was the reason I chose to move to NRL.”

In 2020, we experienced growth by over 200% in new employees, in addition to 6 new branch locations, 44 new employees (14 of which were Underwriters, and Loan Processors). NRL Mount Adams Group had 8 originators rank among the Greater Cincinnati Mortgage Bankers Association’s 2020 Sales Leaders. With the addition of the new team members, the Cincinnati-based lender been able to maintain their excellent customer service and keep their turn times under 30-days.

About Nations Reliable Lending
Nations Reliable Lending, LLC (NRL) is a national residential mortgage company headquartered in Houston, Texas. Founded in 2007, NRL serves its customers through more than 65 retail branch locations in 48 states including DC across the United States. The company continues to grow exponentially and was recognized by as one of 5000 Fastest Growing Private Companies for the past five years. Each NRL branch offers customers a full suite of loan products, and NRL mortgage professionals enjoy access to necessary tools to be among the best in the industry. The company is committed to providing the most reliable and sustainable lending experience for its customers. For more information, visit | NRL Mortgage, Ltd. NMLS # 181407

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Jennifer Sears

Thu-Lynn Nguyen
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