Nuldam enters the Mongolian market with a 10-ton export and plans to expand to over 50 tons by mid-2025, strengthening its presence and promoting sustainable food culture.
SEOUL, South Korea, Jan. 15, 2025 /PRNewswire-PRWeb/ -- Nuldam (operated by JOINANDJOIN Inc.) has made its first entry into the Mongolian market by completing a 10-ton export shipment. The company is accelerating its global expansion efforts and aims to export more than 50 tons to Mongolia by the first half of next year.
For its first shipment, Nuldam successfully delivered a variety of products tailored to local tastes, including its flagship Jumbo Macaron, Jumbo Financier, and American cookies, totaling 10 tons. This initial export is more than just a product supply deal — it marks a significant milestone in introducing K-dessert trends to the Mongolian dessert market. With growing interest in Korean culture and cuisine among Mongolian consumers, Nuldam's desserts are expected to resonate well in the local market. The company believes its unique offerings, which strike a balance between health-conscious ingredients and Korean-inspired reinterpretations, will become highly popular among Mongolian consumers.
Following this successful entry, Nuldam plans to export an additional 50 tons of products to Mongolia by mid-2025. To achieve this, the company is working to strengthen partnerships with local distributors, improve its logistics system, and ensure seamless supply chain operations. In addition, Nuldam is developing localized marketing strategies and diversifying its product lineup to better cater to the Mongolian market.
Nuldam is also actively pursuing global expansion through high-quality products that align with its vision of promoting sustainable and healthy food culture through K-desserts.
A Nuldam spokesperson shared, "We are delighted to have successfully completed our first export to Mongolia. Building on this achievement, we will strive to export over 50 tons by next year and continue to strengthen our presence in the market."
Nuldam remains committed to expanding its footprint in both domestic and international markets. Through its signature products, the company aims to connect with consumers worldwide and deliver its unique values through food. This initial export to Mongolia is an important first step in Nuldam's overseas growth strategy. The company plans to continue creating new opportunities and solidifying its position as a global brand in the coming years.
Media Contact
Haesu Jin, JOINANDJOIN Inc., 82 010-3487-6451, [email protected], www.joinandjoin.com
SOURCE JOINANDJOIN Inc.
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