Ny-trucks.us to Introduce New Algorithm of Search Results Delivery

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The online advertisement market is changing to better suit consumer preferences. New people bring new ideas, as a result competition makes market players change. Considering this, NY-trucks.us has rebuilt its basic service to get better customer satisfaction.

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Alternatively, we offer shipping options as well, for those convinced to buy this truck only, but it is a rare occasion. Most of trades are made in the same state or even county. And this is exactly what we are aiming for.

Obviously, the automotive market has already become a purely online matter. Like it or not, it is reality: almost every buyer of automotive vehicles first goes online to pick several variants and only after that calls sellers to appoint meetings. It helps to get the best choice, neglect distance, save time and money. For sellers, it turns out to be a flexible, cheap and efficient marketing channel.

With online auto market growing every second, it was a matter of short time to cover commercial vehicles market - trucks, vans, trailers and special machines. This way the first wave of the so-called vertical online marketplaces (dedicated to a single or several similar types of vehicles, like used trucks) was formed. Today there are several vertical marketplaces that are well-known and big projects.

The popularity of these projects is out of doubt. However, this is the spot where pros can easily become cons. Buyers get search results of too many almost identical vehicles. For sellers, it makes finding buyers rather hard, as there are thousands of similar offers from all over the continent. To stand out of the crowd and to find a good buyer, a seller is forced to decrease selling prices or buy additional promotion, which is certainly bad for business as online advertising does not come cheap.

Here comes to play the new wave of marketplaces, those founded recently. Their developers have studied shortcomings of old-big market players and they are trying to use it to get advantage. Competition is the invisible hand of any market.

The first thing is that they usually give you better advertising prices. Sounds good, but it is not enough to get customer devotion. Every startup willing to challenge big marketplaces should have something else in the pocket to persuade sellers. Meet Mike Miller, sales representative of one of the recently established startups called NY-trucks.us.

‘First we tried to be like everyone else on the market. After that we felt that something is missing in our service.’ - says Mike Miller, ‘Every market player makes boast of its size and traffic. But what can one get out of these figures in practice? To get those impressive numbers marketplaces sum up visitors from all over the continent. Where is the profit if a seller is in NY and he pays for his trucks being exposed to the buyers in CA? Those guys would certainly opt for their local dealers, so it is nothing but waste of time and money.

So what do real truck dealers want in fact? They want to pay for their listings getting exposed to the right buyers. And we’ve decided it is time for big changes for NY-trucks.us. We started from the basics – the search results any buyer gets. We focused promotion of our sellers’ trucks and vans on their local markets. We try to make sure to connect buyers from NY to sellers from NY and vicinity. Alternatively, we offer shipping options as well, for those convinced to buy this truck only, but it is a rare occasion. Most of trades are made in the same state or even county. And this is exactly what we are aiming for.’

Mike’s words make sense, and it seems that initial automotive online boom is over. Only publishing ads online is not enough to be competitive today. Marketplaces should get better and change according to customers’ requirements or lose certain market share. Good things for customers happen when competition comes to play. New people bring new ideas into business and it is what startups are meant for.

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Tomasz Mazurkiewicz
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