LOS ANGELES and OAKLAND, Calif. (PRWEB) January 06, 2020
Obsesh Media has unveiled a first-of-its-kind digital entertainment and lifestyle media brand devoted to urban Millennial and Gen Z outdoor adventure lifestyle fanatics. Its first slate of creator partners spans outdoor adventure niches, including sports, food, travel, alternative living, fitness, cliff jumping, and family. This includes professional creator, top travel and food host David Hoffman of Davidsbeenhere; professional surfer and content creator Anthony Walsh; professional athlete, travel influencer, and creator of the popular vanlife series, Tiny Home Adventure Andrew Muse; and the eight-member Mills family, also known as Sunshine Mafia.
Obsesh is on a mission to make it easy for outdoor fanatics to discover, connect, and find inspiration through fresh stories from cutting-edge creatives. The lifestyle media brand will curate, create and distribute quality programming for its soon-to-launch owned-and-operated channels, including its flagship mobile and OTT apps, in partnership with a core group of creatives.
“The content I’ve created around surf fulfills me as an athlete, the new stuff fulfills me as a whole person," said professional surfer Anthony Walsh. "Obsesh gives me a bigger media platform to connect my personal stories from all facets of my life whether its stories that bring awareness to important environmental topics or quick stories with my family. It’s important to have a team on my side who can help with production, packaging my stories, and manage new brand deals. They understand what’s important and help me do more of what I love.”
Obsesh is the brainchild of two trailblazers who have made their mark and shaped each of the last three eras of the internet: Tracy Benson (Best Buy, Monster/Beats by Dre) and Jonalyn Morris (Disney Interactive, Beats by Dre). They are disrupting an $800+ billion dollar consumer outdoor recreation market with a new media approach of quality content and community-first at the intersection of digital video and shoppable commerce that’s accessible everywhere online.
“As cord-cutting keeps moving along, young lifestyle fanatics are relying more than ever on video for entertainment experiences, product recommendations, and finding communities that share similar interests and values,” said Tracy Benson, CEO of Obsesh. “Today’s social video platforms and digital video entertainment is built for mainstream users, not lifestyle fanatics who want a rich, personalized experience that goes deep into all their outdoor passion points. Our first focus is on partnering with a curated group of top creators who are ready to share their stories on a bigger digital ecosystem where audiences are looking to find them.”
As a travel host and professional creator who has traveled across six continents, David has built a library of more than 1,700 travel episodes and amassed an audience of about 700,000 followers across his various social channels. David said, "I'm thrilled to partner with Obsesh because I'm ready to take the next step in my career and expand my brand beyond my YouTube and Instagram channels. I’m most excited to bring my stories to OTT and have new opportunities to continue crafting my career supporting my family and fans. Everyone needs partners that help them do what they do best and their vision speaks to me."
Since forming the company earlier this year, Obsesh has worked toward aligning itself with top adventurers and authentic influencers across many niche lifestyles. These include former pro BMXer and videographer Connor Tieulie; freestyle cliff jumper and travel creator Jake Berthelot; fitness and training expert Savannah Rahman; pro longboarder and fitness expert Crystal Walsh; Pro BMX rider DJ Brandt and action sports filmmaker Steven Donovan. In addition, the impressive roster includes pro climber Alex Manikowski; climber and model Emily Childress; elite cliff diver and safety expert Dan Worden; climber and photographer Coleman Becker; photographer and environmentalist Halle Madeleine; rock climbing van lifer Rachael Galipo; and rising angler Cobi Pellerito. In the near future, Obsesh also plans on unveiling its first hires, new slate of original series, and a host of additional creator partners.
For more information on Obsesh, visit https://www.obsesh.com/
About Obsesh Media
Obsesh is a digital video entertainment network and lifestyle media brand devoted to Millennial and Gen Z’ers outdoor adventure obsessions. They are inspiring a generation to get outside together, connect to global communities, and create experiences that positively impact each other and earth.