Ocean Outdoor Enables Programmatic Buying of Iconic United Kingdom Screens via Hivestack

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New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom

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As the UK eases out of lockdown, agencies and advertisers are seeking more flexibility than ever before. Hivestack's programmatic technology offers digital marketers the ability to run highly targeted campaigns across DOOH that can be turned on or off at the click of a button.

Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom.

With this partnership, over 500 million monthly impacts in some of the highest traffic areas in top UK markets will become available to Hivestack’s buyers.

Andrew Gibson, Head of Trading & Investment at Ocean Outdoor shared: “We are delighted to partner with Hivestack to advance our programmatic offering. As the UK eases out of lockdown, agencies and advertisers are seeking more flexibility than ever before. Hivestack's programmatic technology offers digital marketers the ability to run highly targeted campaigns across DOOH that can be turned on or off at the click of a button, giving advertisers a highly effective and low risk route to market.”

Ocean will be using Hivestack’s supply-side tech stack to offer buyers private marketplace (PMP) deals as well as open exchange buys.

Andreas Soupliotis, Founder & CEO of Hivestack commented: “It’s an incredible privilege to offer Ocean’s beautiful and stunning DOOH advertising opportunities to our programmatic buyers. Everything Ocean does exudes excellence, and we believe our buyers will be thrilled to see these high-value impressions available for programmatic activation in Hivestack. Ocean is the gatekeeper of some of the world’s most desirable advertising locations such as the world-famous Piccadilly Lights, and the full motion networks The Loop and The Grid. We expect to see significant programmatic activations from digital marketers wishing to target audiences offered by this prime inventory.”

About Ocean Outdoor
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe.

The Ocean portfolio features the UK’s most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights and a significant presence in the top 12 UK cities. Ocean's portfolio of high-profile landlords and partners includes Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and intu.

In the UK, a continued focus on Ocean's Digital Cities for Digital Citizens philosophy has significantly augmented the Group's position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.

Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth programme. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Netherlands.

In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany. This transaction expands Ocean’s portfolio across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in addition to holding the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford in the UK.

In February 2020, Ocean closed the acquisition of AdCityMedia, a Sweden-based premium out-of-home and digital screen tech operator focused on large format digital and high-end city centre locations across Sweden, Norway, Denmark and Finland.  The combined entities of Visual Art and AdCityMedia, referred to as Ocean Nordics, will create the leading DOOH operator in the region.For more information, please visit https://www.oceanoutdoor.com

About Hivestack

Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney. For more information, please visit https://www.hivestack.com

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Melodie Imbert
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