With a refreshed look and category-defining aroma recovery, Oceano Zero unveils California coastal Chardonnay and Pinot Noir, expanded national availability
HEALDSBURG, Calif., Sept. 17, 2026 /PRNewswire-PRWeb/ -- As the wine industry adapts to changing consumer preferences, one thing remains constant: exceptional wine begins in the vineyard. Oceano Wines, a leader in premium alcohol-removed wine, today unveiled a refreshed identity and the next evolution of its luxury Oceano Zero portfolio with the release of single-vineyard 2024 Chardonnay and Pinot Noir from California's acclaimed Spanish Springs Vineyard.
The first wines of their kind made in the United States using breakthrough aroma recovery from Solos, Oceano Zero's offerings represent a new high-water mark in quality for non-alcoholic wine. Crafted by renowned winemaker and California terroir specialist Rob Fischer, the wines come from hand-harvested grapes grown on ancient seabed soils just over a mile from the Pacific Ocean in the cool-climate San Luis Obispo Coast AVA.
Research shows wine remains closely associated with celebrations and other meaningful occasions among many consumers.[i] At the same time, moderation trends are reshaping purchasing behavior: U.S. non-alcoholic wine volumes grew at a 23% compound annual rate from 2019 to 2024, outpacing every other major market except Canada and Japan.[ii] With over 90% of buyers of non-alcoholic beverages also purchasing alcoholic options, new patterns of consumption are emerging, keeping wine in the picture even when alcohol is not.[iii]
"As alcohol becomes increasingly optional, wine's role in culture remains enduring," said Oceano Wines CEO Rachel Martin, who founded the business in 2016 and began exclusively crafting alcohol-removed wines in 2022. "Oceano's latest releases embrace this evolution by delivering luxury California wines crafted with zero compromise, offering consumers expanded options for enjoying wine. Whether for the table, a toast or a celebratory night out, alcohol is no longer required to enjoy an incredible wine experience."
The 2024 vintage debuts with a refined visual identity by Cristina RualesTM, the multidisciplinary studio from Ecuadorian-American designer and Oceano Wines' Creative Director Cristina Ruales. Internationally recognized for her work in fashion and design, Ruales reimagined Oceano's packaging and website at oceanowines.com, translating the brand's coastal sensibility and uncompromising approach to winemaking into a distinctive visual and experiential language. As a result, every element of the Oceano Zero experience—from first look to final sip—reflects the standards of today's luxury consumer.
"After years spent evaluating some of the world's finest wines, Oceano Zero's new releases are among the first alcohol-removed wines I've tasted that deliver the vineyard character, balance and layered flavors I'd expect from a premium California wine," said Marco Mendoza, Lead Sommelier, Navio at The Ritz-Carlton, Half Moon Bay, which carries the collection. "It's an exciting step forward for both the wine category and the guest experience."
Oceano Zero wines are made using Solos' proprietary Aroma Recovery System (ARS), a patented process that captures a wine's delicate aroma compounds and restores them after gentle alcohol removal through vacuum distillation. While conventional dealcoholization can strip away these aromas, ARS preserves the wine's aromatic fingerprint, helping retain the vineyard character, flavor and sense of place that define premium wine.
Now available nationally through online retailers including The Zero Proof and an expanding network of hospitality partners broadening alcohol-free choice for guests, Oceano Zero's new releases contain just 5–10 calories per serving and 1–2 grams per liter residual sugar:
- Oceano Zero Chardonnay 2024, Spanish Springs Vineyard (SRP $45) – energy, freshness and citrus-pear-brioche flavors, with mineral and saline on a long finish
- Oceano Zero Pinot Noir 2024, Spanish Springs Vineyard (SRP $55) – red berries, coastal sage and expressive, vibrant acidity alongside fine tannins and savory detail
The national rollout marks the beginning of Oceano Zero's next chapter, with additional vineyard expressions planned as the collection continues to advance the standard for premium alcohol-removed wine.
"Our ambition has always been larger than launching another non-alcoholic wine," Martin added. "We're helping define what this category can become."
About Oceano Wines
Oceano is redefining premium alcohol-removed wine through luxury single-vineyard expressions that unite California coastal vineyard provenance, fine winemaking and advanced aroma recovery. Guided by the belief that consumers should never have to compromise on craftsmanship, character or taste, the Oceano Zero collection is raising the standard for premium non-alcoholic wine, with additional limited California releases planned as the portfolio evolves. Founder and CEO Rachel Martin is co-founder of AFNA Wine Certified™, the first professional certification dedicated to alcohol-free wine, helping advance professional education and standards across the category. oceanowines.com
[i] SOURCE: Wine Market Council, 2025 U.S. Wine Consumer Benchmark Segmentation Survey, reports that over 40% of U.S. adults who drink wine now say wine makes occasions feel more special.
[ii] SOURCE: IWSR Drinks Market Analysis, No- and Low-Alcohol Strategic Study, "No- and low-alcohol wine surfs moderation trend," reporting U.S. no-alcohol wine volume growth of +23% CAGR, 2019–2024. Comparable CAGRs over the same period: Canada +27%, Japan +26%, Australia +18%, UK +15%, Germany +9%, Spain +6%, France +4%.
[iii] SOURCE: NielsenIQ (NIQ), Non-Alcohol Is No Longer a Niche—It's a Billion-Dollar Movement, August 29, 2025, reporting that 92% of non-alcohol buyers also purchase alcohol-containing products.
Media Contact
Courtney Cochran, Oceano Wines, 1 (707) 395-5148, [email protected], https://oceanowines.com/
SOURCE Oceano Wines
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