OdinText Adds Market Research Veteran Steve August to Its Board of Directors

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Text Analytics Company Adds Senior Advisor as Part of a Pivotal Year of Growth

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OdinText, the award-winning pioneer in statistically powered text analytics, today announced that Steve August, serial entrepreneur and founder of Revelation Software, has been appointed to the Board of Directors, effective February 28, 2019. For the past decade, Steve has been a leader in qualitative research technology, and he now brings that expertise to his advisory role at Odin-Text.

OdinText is an advanced text analytics platform designed to help businesses better understand the thoughts and feelings of their customers to make informed business decisions. Using natural language processing, advanced statistical modeling and machine learning, OdinText works with some of the largest internet and consumer brands to help them understand the issues driving customer satisfaction, retention and revenue.

“With the thoughtful mind of an innovator, the grit of a serial entrepreneur and years of experi-ence in the research industry, Steve is a great addition to our already strong team,” said Andy Greenawalt, CEO, OdinText. “Our company is poised for significant growth and success in the coming year. The addition of Steve’s insight and experience not only improves our board, but provides more fuel for our growth as we continue helping the business make sense of the mas-sive volume and diversity of customer feedback and listen better to solve hard problems.”

August currently advises and supports Founders as the leader of Steve August Coaching and serves as Founder & CEO of Internet of Things (IoT) startup August & Wonder. Steve was Founder and CEO of Revelation, where he created the Revelation|Next qualitative research plat-form for mobile diaries and insight communities. After Revelation was acquired by FocusVision in 2014, he served as Chief Innovation Officer and CMO of Focusvision. Steve has presented to IIeX, Esomar, the Market Research Association, the American Marketing Association, QRCA and the Canadian MRIA, and has contributed to industry publications including Research World, Quirks and QRCA Views.

“I am honored to become a member of the OdinText Board of Directors and look forward to sup-porting the management team during what is sure to be an exciting year ahead,” said Steve Au-gust. “Over nearly 20 years in the insight community, I’ve looked at survey responses as a source of insight at scale that few have been able to figure out. I believe the OdinText team is finally solving this puzzle by helping companies more easily understand and make use of soft data – the thoughts and feelings expressed in things such as survey responses and reviews. Through the power of OdinText’s statistically driven text analytics, decision-makers can under-stand at decision-scale not just the ‘what’ but the ‘why’ as well.”

About OdinText:
OdinText, with its patented technology, works with customer-driven businesses to find the hid-den relationships between customer thoughts and feelings and business performance to under-stand the drivers behind customer satisfaction, retention and revenue. OdinText brings together natural language processing, advanced statistical modeling and machine learning, significantly improving data’s signal-to-noise ratio, and finds the “why” that drives business performance. For more information, visit http://www.odintext.com.

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Andy Greenawalt
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