Official Launch of The PLS (The Property Listing Service)

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Official Launch of ThePLS.com - The Property Listing Service - Where Real Estate Happens First™. Partners include Mauricio Umansky (Founder and CEO, The Agency), James Harris and David Parnes of Bravo’s Million Dollar Listing

Founding partners of The PLS, pictured left to right - David Parnes, Mauricio Umansky, Chris Dyson and James Harris.

Founding partners, pictured left to right - David Parnes, Mauricio Umansky, Chris Dyson and James Harris.

“Whether you are a buyer or seller, ThePLS.com has to be the first place you look and you can automate the entire process by setting up alerts” - James Harris, Bravo’s Million Dollar Listing

Founder Christopher Dyson along with Founding Partners James Harris (Bravo’s Million Dollar Listing), David Parnes (Bravo’s Million Dollar Listing), and Mauricio Umansky (Founder and CEO, The Agency), are pleased to announce the official launch of ThePLS.com - The Property Listing Service - Where Real Estate Happens First™.

ThePLS.com is a ‘first of its kind’ online property listing service designed to connect buyers, sellers, and agents in a whole new way. The platform has both a private ‘agents only’ side as well as a public facing side, with novel tools for searching both supply and demand. For both agents and the public, The PLS offers advantages and opportunities that do not exist anywhere else.

PLS ‘Exclusive’ properties list on ThePLS.com 24 to 72 hours prior to appearing on any other platform, including Zillow and others. A property posted on a Friday will be exclusive until Monday at midnight. During that period, buyers will enjoy first access to properties that have not yet become available anywhere else online—a huge advantage in competitive markets.

“The market is so competitive, hours can literally make the difference,” said founder Christopher Dyson. “Savvy buyers are able to set up alerts on ThePLS.com to get notified the minute a property becomes available, before it appears anywhere else. And, if you are a seller, The PLS is a true game-changer. With the click of a button you can see exactly which agents have qualified buyers for your home.”

PLS buyer ‘Wants’ allow sellers to search for which agent has the best-matched buyer for their home. Especially now with the lack of inventory on the market, this gives agents a new way to source the perfect house for their buyer. Sellers simply enter their address and criteria and a proprietary matching algorithm finds the most qualified buyers. This technology is a PLS ‘first’ and is only available on the platform.

Property and buyer ‘Want’ listing information is protected on the PLS. No other agent can advertise against another agent’s listing—a key distinction between The PLS and other real estate platforms. Members of the public always connect directly with a PLS listing agent, avoiding confusion with agents who are simply paying for placement.

The PLS allows users to automate the real estate search process. By setting up a ‘saved search,’ there’s no need to check the site on a daily basis. Properties or ‘Wants’ that match specified search criteria get emailed or sent by SMS the minute they are listed. Saved search automation is available to both agents and the public.

“Whether you are a buyer or seller, ThePLS.com has to be the first place you look and you can automate the entire process by setting up alerts.” - James Harris, Bravo’s Million Dollar Listing

“Sellers have never been able to search for qualified buyers before. We are super excited to launch that functionality!” - David Parnes, Bravo’s Million Dollar Listing

“For years, Agents have been waiting for a tool that gives them back control of their inventory and lead generation. ThePLS.com is that platform.” - Mauricio Umansky, Founder and CEO, The Agency

In an industry dominated by 3rd party listing sites that leverage agents’ information for their own gain and profit, the PLS aims to accomplish two things: to give power back to the agent community by allowing agents to control what happens with their inventory and to offer the public new and exciting ways to buy and sell their homes.

The Founding Partners

Founding Partners Christopher Dyson, Mauricio Umansky, James Harris, and David Parnes have been at the pinnacle of residential real estate for the last 15 years and beyond.

Mauricio Umansky is a true authority in the Real Estate industry. In addition to being Founder and CEO of The Agency, Mauricio has accomplished what no other agent has—ranking among the Top Ten agents in the country for seven straight years. Internationally renowned agents, James Harris and David Parnes, are stars of Bravo’s Million Dollar Listing. Over the past 10 years, James and David have achieved remarkable YOY sales volume and cemented their position as one of the most significant Real Estate teams in the country. Christopher Dyson is an Industry professional with over 20 years of experience at the highest levels of Global Real Estate. Christopher has represented some of the most successful people in Business, Sports, and Entertainment. Christopher is the Founder of ThePLS.com.

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